Senior Brand Manager

A Senior Brand Manager at Wella International Operations Switzerland Sàrl based in Warsaw, Poland, is responsible for executing the strategic brand agenda across the CEEMEA region to drive sustainable growth for professional care products. The role focuses exclusively on salon professional products, including care, treatments, and styling across all channels, and requires a strong understanding of the professional salon ecosystem, including stylists, salons, educators, distributors, and professional retail channels.

Responsibilities

• Regional Brand Strategy & Portfolio Leadership: Execute the regional brand strategy aligned with global priorities. Own the regional product portfolio strategy, including launches, relaunches, hero SKU management, rationalization, and lifecycle planning. Ensure brand positioning resonates with salon professionals across diverse CEEMEA markets. Activate ATL and digital storytelling.
• Innovation & Go-To-Market Excellence: Localize global innovation strategies and build compelling regional GTM plans for new launches. Drive 360° activation frameworks including education, digital content, e-commerce platforms, and stylist engagement. Partner with Education on technical storytelling, product performance claims, trial programs, and stylist seeding.
• Business Performance Management: Track KPIs such as net revenue, sell-in/sell-out performance, market share, hero SKU performance, and portfolio health. Lead monthly reviews with markets to diagnose performance drivers and define corrective actions. Analyze professional category trends and salon insights to identify growth opportunities.
• Cross-Functional Collaboration: Adapt and create regional brand content, including digital/social content, launch toolkits, and campaign materials. Ensure all brand messaging is consistent and premium, aligned with Wella Professional care positioning. Collaborate with stylists, ambassadors, and influencers for authentic professional storytelling.
• Budget Ownership & ROI: Manage regional marketing budgets for Care & Styling. Optimize investments for the highest ROI across education, activations, events, and digital campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or related discipline; MBA preferred.
• 7–10+ years of brand management experience, with at least 3 years in a regional or multi-market role.
• Experience in professional beauty, luxury, or prestige brands, or strong affinity to the hairdressing industry.
• Demonstrated success in owning P&L or brand performance KPIs and leading large, multi-brand and multi-country portfolios.
• Proven track record in ATL communication development and innovation launches.
• Experience working in complex CEEMEA or emerging market environments and in matrix leadership and cross-functional collaboration.
• Demonstrated success leading innovation and go-to-market programs in complex, multicultural, matrix organizations.
• Ability to build effective internal and external relationships to drive shared goals.
• Proactive, flexible attitude with excellent time management, prioritization under pressure, and strong organizational and analytical skills.
• Problem-solving and conflict resolution abilities, attention to detail, and ability to follow through on tasks.
• Excellent communication skills; proficiency in English and Polish.
• High numeracy, strong PC skills, project management capability, and a self-motivated, results-driven mindset with ownership and accountability for outcomes.
• Ability to work independently and remotely when needed.