Senior Brand Manager: Pest

It's fun to work in a company where people truly BELIEVE in what they're doing!

As a Senior Brand Manager, you are critical in developing and leading execution of brand strategies that drive growth and enhance market share. You play a pivotal role in shaping brand presence and conversion in market and ensure the brand relationship with consumer to contribute to the business goals. It requires a blend of strategic insight, market understanding, consumer insight and commercial focus to enhance brand value proposition and deliver sustainable profitable growth. You need to collaborate cross-functionally to ensure brand vision aligns with consumer needs and business goals. Takes full ownership of end-to-end marketing delivery and demonstrates strong generalist capability across strategy, execution, insights, and commercial management

WHAT YOU WILL DO:

Brand Strategy development:

• Create and implement medium term integrated brand strategies that align with overall business objectives ensuring your brands meets market demands and business goals.
• Conduct comprehensive market, consumer and competitor understanding to monitor brand performance, analyse competitors and identify new opportunities for growth
• Use insights to develop robust integrated business plans that address short term and long terms goals.

Project Management/Leadership:

• Lead New product development projects (innovation and renovation) or cost optimisation initiatives and manage the whole process from conception to in-market ensuring in line with consumer needs
• Manage the entire product life-cycle from ideation to discontinuation, defining required specifications that align with consumer needs and market demands.
• Leads, develops, and mentors team members to build capability, drive accountability, and deliver high-quality brand execution

Marketing Campaigns:

• Design and execute integrated marketing campaigns across relevant channels to enhance brand visibility, conversion and consumer engagement.
• Define specific communication channels plans that align with brand objectives and proactively track presence in market to drive brand impact.

Commercial focus and financial oversight:

• Effectively manage the brand’s P&L and marketing budget and ensuring allocations of resources to maximise return of investment and drive business goals
• Manage brand demand forecasts and performance metrics to ensure financial objectives are met
• Have an adept understanding of the brand value chain to make necessary adjustments and improvements to meet consumer needs and business goals.

Cross-functional Collaboration:

• Work closely with sales, customer, shopper marketing, operations and external partners to ensure cohesive strategies which factors unlocking opportunities

WHAT YOU’LL BRING TO THE TABLE:

Skills and Competencies

• Analytical skills - Strong ability to analyse market data and consumer insights to inform data-driven strategic decisions
• Project Management - Excellent project management skills to oversee multiple initiatives simultaneously while meeting set deadlines
• Communication skills - Strong communication and presentation skills for effective collaboration with internal and external stakeholders.
• Technical Skills - Proficiency in digital marketing strategies, brand finance and demand forecasting

Qualifications and Experience

• A minimum of 5+ years in brand management leadership role with a track record on driving brand growth.

• Bachelor’s or Postgraduate degree in Marketing or a related field.

• In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.