About this role
Job Description:
What are we looking for?
- MBA with 8 years experience, 2-3 years of digital marketing experience is necessary
- 2-3 years of sales role is highly beneficial
- Looking for digital savvy profiles
- Open to FMCG/NON FMCG/Start Ups
What will be your key responsibilities?
Analysis: Consumer & Business
- Consumer Insights: Understand the Insights and feed into the brand growth plans
- Retail Audit – Monitor market share and distribution by market/brand /channel
- Business Intelligence – Monitor market/brands and understand competitive strategies
- Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing
- Able to evaluate & get learnings from communication and media performance
Portfolio management
- Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches.
- Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel
- Identify key issues and opportunities using consumer insights and data analytics
- Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands
- Leads communication strategies to build long-term brand equity and growth
Brand Equity
- Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability
- Drive the Brand Building strategy around pet parent data & consumer insights
- Develop efficient models across media to maximize ROI of media activities on digital
Digital commerce
- Partner with Dcom internal team and external customers to drive brand agenda
- Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre
Stakeholder Management
- Aligns key internal (local and global) and external stakeholders to portfolio growth plan
- Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization)
- Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication)
- Effectively manage project teams to deliver key projects on time and in full
- Motivates & manages cross-functional teams to achieve high connection and engagement
- Takes personal responsibility for own and team performance
What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.