About this role

Senior Brand Manager

Location: Lagos Department: Marketing

The Senior Brand Manager is responsible for developing and executing brand strategies that drive brand equity, market share, consumer engagement, and profitable growth across the company's portfolio.
The role leads the planning and implementation of integrated marketing initiatives, ensuring consistent brand positioning across all channels, including sales, on-trade, modern trade, and open market. Working closely with Sales, Trade Marketing, Digital Marketing, Consumer Insights, and external agencies.
The Senior Brand Manager ensures that all brand activities deliver measurable business results and strengthen the company's competitive position within the wines and spirits market.

Develop and execute brand strategies to increase brand equity, market share, and revenue growth.
Lead the planning and execution of integrated marketing campaigns, product launches, and promotional activities.
Drive consumer awareness, engagement, and brand visibility across all marketing channels.
Monitor market trends, consumer insights, and competitor activities to identify growth opportunities and inform strategic decisions.
Manage brand budgets and evaluate campaign performance to maximize return on marketing investment (ROI).
Develop creative briefs and manage relationships with advertising, media, digital, and activation agencies to ensure high-quality campaign execution.
Lead the development and execution of sponsorships, events, and experiential marketing initiatives that enhance brand equity.
Collaborate closely with Sales and Trade Marketing teams to ensure effective execution of brand initiatives across Modern Trade, General Trade, and On-Trade (HORECA) channels.
Track brand performance and prepare regular reports with actionable insights and recommendations for continuous improvement.
Mentor and support junior members of the brand team while contributing to the overall marketing strategy of the business.
Key Performance Indicators (KPIs)
Revenue Growth.
Market Share.
Brand Awareness.
Consumer Engagement.
Sales Volume & Value Growth.
Marketing ROI.
Successful Product Launches.
Brand Equity.

Bachelor's Degree/HND in Marketing, Business Administration, or a related discipline.
MBA is an added advantage.

Minimum of 10 years' experience in Brand Management or Marketing within the FMCG industry.
Experience in Wines & Spirits or Beverage FMCG is highly preferred.
Proven track record of developing successful brand strategies and delivering commercial growth.
Key Competencies
Strategic brand management.
Leadership and people management.
Creative and innovative thinking.
Strong analytical and commercial acumen.
Project and budget management.
Excellent communication and presentation skills.
Negotiation and stakeholder management.
Problem-solving and decision-making.
High emotional intelligence and the ability to thrive in a fast-paced environment.

Senior Brand Manager