About this role
Overview
Dangote is seeking a commercially driven Senior Brand Manager to lead the growth of Dangote Seasoning by developing and executing strategies that increase sales, market share, consumer penetration, and brand equity.
Key Responsibilities
- • Develop and execute brand and portfolio strategies aligned with business objectives.
- • Lead annual brand planning, marketing budgets, demand forecasting, and performance monitoring.
- • Drive brand awareness, equity, consumer consideration, and market penetration.
- • Lead product innovation, development, and commercialisation.
- • Develop pricing, packaging, and promotional strategies to improve competitiveness and profitability.
- • Plan and execute integrated marketing campaigns across digital, media, trade, and consumer activation channels.
- • Analyse consumer insights, market trends, competitor activities, and brand performance.
- • Collaborate with Sales, R&D, Operations, Finance, and Supply Chain teams.
- • Manage marketing agencies, brand assets, and campaign execution.
- • Monitor marketing effectiveness and return on investment.
Requirements
- • Bachelor’s Degree in Marketing, Business Administration, Economics, Communications, or a related discipline.
- • 8–10 years of progressive experience in brand management, marketing, or commercial roles, including at least 3 years in a senior brand management position.
- • FMCG experience, preferably in food, seasoning, or high-volume consumer goods.
- • MBA or relevant postgraduate qualification is an advantage.
- • CIM or equivalent professional marketing certification is desirable.
- • Strong strategic, analytical, leadership, negotiation, and budget management skills.
- • Excellent communication, project management, and problem-solving abilities.