About this role
About the Role You will act as an entrepreneur launching and building a new brand in Ukraine. Reporting to the Marketing Director, you will shape the brand strategy, go-to-market plan, and post-launch optimization to drive growth. What You'll Do
- Develop and execute the launch strategy from initial market analysis to post-launch optimization.
- Shape brand messaging and ensure a consistent brand image across touchpoints.
- Own and manage the brand's P&L and budget to maximize ROI and sustainable growth.
- Lead a cross-functional team (Sales, Digital, Supply Chain, A&I) to deliver a successful launch. What We're Looking For
- Visionary and results-oriented leader with an entrepreneurial mindset.
- Strategic thinker who can translate market insights into actionable plans to launch a new brand.
- Extensive brand management experience with successful launches.
- Marketing strategy and go-to-market expertise.
- Strong brand-building capabilities and equity development from scratch.
- Financial acumen with budget management and data-driven decision making.
- Project management skills; ability to coordinate cross-functional teams and meet deadlines.
- Leadership and stakeholder management; ability to influence at all levels. Compensation & Benefits
- What’s In It For You: A place to leave your comfort zone and grow beyond your potential; Real responsibility from day 1; Diversity and inclusion; A chance to contribute to something bigger with brands that have societal/environmental causes.