Senior Brand Manager, Acute Haemorrhage Control

Senior Brand Manager, Acute Haemorrhage Control

The Opportunity:

We are seeking an experienced Senior Brand Manager to drive continued growth across our Acute Haemorrhage Control portfolio. Lead the strategic and operational management of Beriplex across Australia and New Zealand, translating global and regional direction into effective local commercial strategy and disciplined execution.

Reporting directly to the Business Unit Head, Specialty, this is a national role based at our head office on Elizabeth Street, Melbourne.

Key Responsibilities

• Own the annual brand plan and longer-range commercial strategy for Beriplex, with clear objectives, strategic choices, initiatives, measures and investment requirements.
• Translate global and regional strategy into locally relevant plans reflecting the ANZ market, approved indication, customer environment and business priorities.
• Develop evidence-led market development plans to support appropriate use of Beriplex within hospital bleeding-management pathways and protocols.
• Identify and prioritise high-value hospitals, clinical pathways and customer segments across cardiac surgery, anaesthesia, haematology, intensive care, emergency medicine, transfusion medicine and surgery
• Convert strategy into an integrated tactical plan covering field execution, customer education, congresses, speaker programs, omnichannel activity, promotional materials and account support.
• Brief and manage agencies and vendors, ensuring work is strategically aligned, delivered to standard, on time and within budget.
• Maintain robust forecasts and scenarios, clearly documenting assumptions, sensitivities and implications for supply, investment and execution.
• Develop actionable insights on hospital protocol adoption, customer behaviour, competitive alternatives and use of plasma-based therapies.
• Lead the Beriplex cross-functional brand team and maintain alignment across Sales, Medical, Market Access, Government Affairs, Regulatory, Supply Chain, Finance, Legal/Compliance and Insights & Analytics.
• Own the Beriplex A&P/OPEX budget, including prioritisation, phasing, purchase-order discipline and reconciliation.
• Support demand planning and supply discussions by providing an evidence-based view of expected demand, account initiatives and forecast risks.

Experience and Qualifications:

• Essential

• Relevant tertiary qualification in business, marketing, science, health or a related discipline.

• Demonstrated pharmaceutical or healthcare commercial experience in brand management, sales, market development, commercial excellence or a related role.

• Experience developing and executing brand strategy in a hospital, specialty or complex stakeholder environment.

• Strong commercial and financial acumen, including forecasting, budget management and performance analysis.

• Demonstrated ability to lead cross-functional work without direct authority and convert insight into practical action.

• Strong written, presentation and stakeholder-management skills.

• Desirable

• Experience in acute care, critical bleeding, coagulation, cardiac surgery, anaesthesia, haematology, intensive care or hospital medicines.

• Experience with protocol/pathway adoption, account-based planning, health-economic evidence or hospital market access.

• Experience working with commercial data, CRM, dashboards and account-level analytics.

• Postgraduate qualification in business, marketing, analytics or a related field.

• About CSL Behring

• CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients' needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.

• CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.

• To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.

• Our Benefits

• For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.

• You Belong at CSL

• At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.

• To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging

• Equal Opportunity Employer

• CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.

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