Senior B2B Sales Executive and Sales Trainer

About the Role

We are looking for an experienced B2B sales professional who can personally generate results while helping less-experienced salespeople improve.

You will contact founders and senior decision-makers, understand their business and technology challenges, qualify opportunities, and book discovery or system-review meetings. You will also train junior sales representatives, review their performance, and ensure the team follows a consistent sales and CRM process.

This is a hands-on role. The successful candidate must be comfortable making outbound calls every day, managing follow-ups, maintaining accurate CRM records, and coaching others by example.

Responsibilities

• · Make outbound calls to UK and international

• business prospects.

• · Engage founders, directors, and other senior

• decision-makers.

• · Use consultative questions to identify

• operational, technology, process, and support requirements.

• · Qualify prospects based on their needs,

• authority, urgency, and suitability.

• · Book qualified discovery and system-review

• meetings.

• · Handle common objections professionally and

• confidently.

• · Complete follow-up calls, emails, and other

• assigned sales activities on time.

• · Maintain complete and accurate lead records in

• the CRM.

• · Record call outcomes, notes, qualification

• details, and agreed next actions.

• · Progress leads through the company’s approved

• sales process.

• · Train new and junior sales representatives.

• · Review calls and provide practical coaching on

• questioning, listening, objection handling, and closing.

• · Monitor CRM discipline and follow-up performance

• across the team.

• · Help improve call scripts, qualification

• questions, sales messages, and training materials.

• · Produce clear weekly reports covering activity,

• conversations, meetings, conversions, and coaching.

• · Follow data-protection, consent, opt-out, and Do

• Not Contact requirements.

Requirements

Required Experience

· At least four years of B2B outbound sales or business-development experience.

· A strong record of booking qualified meetings with senior decision-makers.

· Experience selling technology, SaaS, consulting, professional services, or business solutions.

· Previous responsibility for training, coaching, or supervising salespeople.

· Excellent spoken and written English.

· A confident, professional telephone manner.

· Strong consultative selling and objection-handling skills.

· Excellent organisation and follow-up discipline.

· Experience using a CRM to manage leads, calls, notes, tasks, and opportunities.

· Ability to work independently and take responsibility for results.

· Reliable internet, a quiet working environment, and suitable calling equipment.

Preferred Experience

· Experience selling to UK organisations.

· Familiarity with CRM platforms such as Zoho CRM or Salesforce.

· Experience with sales cadences, lead-enrichment platforms, and structured outbound campaigns.

· Understanding of business systems, automation, integrations, data quality, or operational improvement.

· Experience listening to recorded calls and delivering structured coaching.

· Previous experience helping to build or improve a sales process.

What Success Looks Like

· Consistently completing scheduled calls and follow-ups.

· Having meaningful conversations with qualified decision-makers.

· Booking meetings that meet the agreed qualification standard.

· Maintaining complete and reliable CRM records.

· Improving conversion rates across the sales process.

· Helping junior salespeople become more confident and effective.

· Providing accurate forecasts and performance reports.

· Representing the company professionally in every interaction.

First 90 Days

During your first 90 days, you will be expected to:

· Learn our services, customers, qualification criteria, and sales process.

· Begin making outbound calls and booking qualified meetings.

· Demonstrate accurate and consistent use of our CRM.

· Review junior representatives’ calls and provide structured feedback.

· Introduce a practical coaching routine for the sales team.

· Identify improvements to our scripts, follow-up process, and reporting.

· Demonstrate measurable improvement in both personal and team performance.

Candidate Profile

You are likely to succeed in this role if you are:

· Commercially aware and naturally curious about how businesses operate.

· Comfortable speaking with senior business leaders.

· Able to listen carefully instead of delivering a rigid sales pitch.

· Resilient without being aggressive.

· Structured, dependable, and disciplined about follow-up.

· Patient and constructive when training less-experienced colleagues.

· Willing to be measured on both personal results and team improvement.

## Application Process

Please submit:

· Your CV.

· A short summary of your B2B outbound sales experience.

· Examples of targets and results you have achieved.

· Details of salespeople you have trained, coached, or managed.

· A short voice recording introducing yourself and demonstrating your telephone communication style.

· Your salary expectations.

· Your earliest available start date.

Shortlisted applicants will complete a practical sales call and coaching exercise.

Important: This is not a management-only position. You must be willing to make outbound calls, manage prospects personally, and train others through practical example.