About this role
Senior Associate, Marketing Effectiveness
Location: open to remote candidates - must be able to work ET hours.
Overview
The Senior Associate, Media Effectiveness will support our analytics and data operations by ensuring data quality, enabling seamless reporting, and providing day-to-day analytical support. This role will focus on data engineering and pipeline management and media analytics and reporting. The ideal candidate is detail-oriented, proactive, and comfortable working across multiple platforms and datasets.
Key Responsibilities
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Media Analytics
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Gather and prepare data for recurring attribution solution on a weekly basis and quarterly MMM inputs, coordinating with media and strategy teams.
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Weekly, monthly and quarterly insights reporting on a channel and tactic level.
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Populate and QA weekly reports, ensuring accuracy and consistency across deliverables.
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Provide data compilation and visualization for client deliverables.
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QA and maintain taxonomy standards across media channels to ensure consistency and accuracy of reporting
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General Responsibilities
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Maintain high standards of data accuracy and integrity across all deliverables.
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Collaborate with onshore analytics and media teams to ensure timely and accurate delivery of repo