About this role
Marketing
Senior Associate Brand Manager, Ritz Innovation
R-180827 | East Hanover, New Jersey, United States
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Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Job Description
The Sr. Associate Brand Manager on the Ritz Innovation team is responsible for helping drive the innovation pipeline for one of most iconic cracker brands. This role partners cross-functionally to identify consumer-driven growth opportunities, develop and launch new products, and build the long-term innovation strategy for the RITZ brand. The ideal candidate is a curious, analytical, and creative marketer who thrives in a fast-paced, collaborative environment.
How you will contribute
Working across brand and cross-functional teams, you will progress existing innovation projects through commercialization and lead cross functional teams to solve problems and execute with excellence. In addition, you will generate key consumer insights to inform innovation strategy and the long term pipeline. Furthermore, you will build selling stories to be presented to retail customers for distribution.
Key Responsibilities
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Innovation Strategy & Pipeline Management
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Support the development and management of the innovation pipeline, ensuring alignment with brand strategy and category growth objectives
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Conduct consumer, competitive, and market analyses to identify white-space opportunities and emerging trends in the snacking category
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Build compelling business cases for new product concepts, including volume forecasting, P&L development, and strategic rationale
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New Product Development & Launch
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Lead day-to-day project management of innovation initiatives from concept through commercialization, partnering with R&D, Supply Chain, Finance, Sales, etc.
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Manage stage-gate processes and ensure projects meet key milestones on time and within budget
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Own and manage the forecast for innovation items, partnering with Finance, Sales, and Demand Planning to ensure accuracy
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Consumer & Market Insight
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Champion a consumer-first mindset by leveraging qualitative and quantitative research to inform decision-making
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Monitor competitive activity, category trends, and retail landscape to identify risks and opportunities
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Translate insights into actionable innovation briefs
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Cross-Functional Leadership
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Serve as the central point of coordination across R&D, Operations, Finance, Sales, Legal, Pack, Insights, and Regulatory to drive innovation projects forward
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Collaborate with the broader Ritz brand team to ensure innovation efforts are integrated with base brand plans and communications
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Present recommendations and project updates to senior leadership with clarity and confidence
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Commercial Planning & Execution
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Partner with Sales and Customer Marketing to develop sell-in materials, distribution strategies, and launch plans for new items
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Manage innovation-related budgets and ensure efficient allocation of resources
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What extra ingredients you will bring
A desire to drive your future and accelerate your career and the following experience and knoweldge:
- Bachelor's degree in Business, Marketing, or a related field required
- 3-5 years of brand manageme