Senior Associate Athletic Director for Revenue Generation

Senior Associate Athletic Director for Revenue Generation

Position Details

Position Overview

Position Title Senior Associate Athletic Director for Revenue Generation

Department 641100 - Office of the Dir. of Athletics

Position Type Regular

Position Classification Full-Time, 12 months

Grant/Gift Funded (all or a portion)? No

If Temporary or Grant Funded, Start Date and End Date

Position Description/Posting Details

Posting Number S1473P

Position Summary

The Senior Associate Athletic Director for Revenue Generation serves as a senior leader within Athletics and Recreation and is responsible for providing strategic leadership and oversight of the division’s revenue generation and external engagement functions. The position leads and is accountable for athletic development and fundraising, ticket sales and operations, concessions, game presentation, fan engagement and attendance strategies, corporate partnerships, and, as assigned, marketing and communications. The Senior Associate Athletic Director for Revenue Generation develops and executes strategies across these areas to grow revenue, strengthen constituent engagement, enhance the fan experience, and expand support for Athletics. This position provides strategic oversight of external revenue partnerships and works collaboratively across campus, including closely with University Advancement and University Marketing and Communications, to maximize philanthropic support and stewardship, corporate sponsorship revenue, ticket revenue, fan attendance and engagement, and overall brand visibility.

As a key member of the Athletics senior leadership team, this position also serves as sport administrator for assigned varsity programs. Sport administrator responsibilities include supervision and evaluation of assigned coaches, budget oversight, competition and scheduling activities, team travel and expenses, oversight of the student-athlete experience and well-being, and adherence to NCAA, conference, and University requirements.

Essential Duties

• Serve as the division’s senior leader responsible for all athletics revenue generation activities, including fundraising, ticket sales, concessions, corporate partnerships, premium experiences, game presentation, fan engagement, business development, and, as assigned, marketing and communications.
• Develop and execute comprehensive short- and long-term revenue generation strategies that advance divisional priorities and maximize financial performance.
• Establish annual revenue goals and performance metrics while providing regular forecasting, performance reporting, and strategic recommendations to the Vice President for Athletics and Recreation.
• Partner with University Advancement to develop and implement a comprehensive athletics fundraising strategy and serve as a frontline fundraiser for Athletics, managing an assigned portfolio of major gift prospects and personally cultivating, soliciting, and stewarding donors in coordination with University Advancement.
• Maintain close and regular coordination with the Major Gift Officer(s) in University Advancement supporting Athletics to coordinate prospect strategy, cultivation, solicitation, and stewardship activities; ensure appropriate information sharing and donor documentation; and avoid duplicative or conflicting outreach.
• Partner with the Vice President for Athletics and Recreation, coaches, University Advancement, and other appropriate University leaders to develop and execute strategies for key donor and prospect relationships and fundraising opportunities.
• Identify, develop, and implement new revenue-generating opportunities and business ventures that enhance the long-term financial sustainability of Athletics.
• Serve as the primary athletics liaison to external corporate partnership and multimedia rights partners, as applicable, and oversee strategies and performance to maximize corporate partnership, sponsorship, multimedia rights, and licensing revenue.
• Provide strategic oversight of ticket sales and operations and concessions, including initiatives related to season tickets, group sales, premium seating, pricing strategy, customer retention, concessions operations and revenue, and overall revenue optimization.
• Lead marketing and fan engagement initiatives designed to increase attendance, strengthen brand awareness, enhance the fan experience, and drive revenue growth, including oversight of game presentation, in-game promotions, and other strategies designed to increase student, alumni, and community attendance and engagement at Athletics events.
• Collaborate closely with University Marketing and Communications to ensure Athletics marketing, communications, creative materials, digital content, and promotional activities align with University brand standards, guidelines, messaging, and requirements, with any proposed exceptions or variations coordinated with University Marketing and Communications.
• Utilize data analytics, market research, and industry best practices to inform decision-making and maximize return on investment across all revenue-generating functions.
• Cultivate and maintain strong relationships with donors, alumni, corporate partners, community stakeholders, and university constituents.
• Provide strategic leadership for Athletics advisory boards, alumni groups, and other constituent engagement structures, including evaluating, refreshing, and reimagining these groups as appropriate to strengthen engagement, philanthropy, attendance, advocacy, and support for Athletics.
• Collaborate across Athletics and with University partners on divisional priorities and cross-functional initiatives, helping ensure revenue generation, external engagement, and Athletics communications are aligned with broader University priorities.
• Serve as sport administrator for assigned varsity programs as designated by the Vice President for Athletics and Recreation, including supervising and evaluating assigned coaches and providing consistent administrative oversight of program budgets, scheduling, travel, student-athlete experience and well-being, and compliance with University, conference, and NCAA requirements.

Secondary Responsibilities

• Provide strategic oversight of Athletics marketing and communications, if assigned by the Vice President for Athletics and Recreation, including supervision of the applicable marketing and communications staff.
• Serves on NCAA, Atlantic 10 Conference, University, and division committees as assigned.
• Performs other related duties as assigned.

Of Direct Reports

1-2 plus assigned sports

Required Qualifications

• Bachelor’s degree required.
• Minimum of five (5) years of progressively responsible experience in collegiate athletics, athletics development, fundraising, external operations, revenue generation, or a related field, including demonstrated leadership responsibility.
• Demonstrated fundraising experience, including cultivating, soliciting, and stewarding donors or prospects, and a track record of contributing to measurable fundraising results.
• Demonstrated experience developing or leading revenue-generating initiatives, which may include corporate partnerships and sponsorships, ticketing, premium experiences, marketing, fan engagement, or other athletics revenue opportunities.
• Experience supervising professional staff and providing leadership across multiple functional areas.
• Demonstrated ability to build effective partnerships across functional areas, including Advancement, Marketing and Communications, and other University and external partners.
• Demonstrated ability to use data, financial information, and performance metrics to evaluate results and inform strategy.
• Demonstrated ability to manage multiple priorities, exercise sound