Senior Analyst, Audience Measurement and Insight

Senior Analyst, Audience Measurement and Insight

The Walt Disney Company Audience Measurement and Insight Research team and is responsible for turning audience data into actionable insight. The role helps stakeholders understand performance, audience behaviour and market trends across linear, streaming and YouTube

In an ever-changing media landscape, the Senior Analyst will support TWDC EMEA networks and associated business teams with audience insight and marketplace context, helping inform decision-making across programming, marketing, distribution, partnerships and senior leadership.

This role is responsible for reporting, developing and tracking regional insights, primarily using industry measurement data from across EMEA markets, alongside dedicated support for the UK business. Analysis will cover programming and viewing trends across TWDC content genres, including General Entertainment, Family, Factual and Sport. The role will also lead or support primary research projects to build a deeper understanding of audiences.

This role will support the Research Manager, Audience Measurement and Insight, and works in close partnership with the overall Audience Measurement and Insight team.

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

This position requires someone to work from our Hammersmith offices 4 days a week.

What You Will Do

• Lead the delivery of performance analysis and audience insight across linear, streaming and YouTube
• Translate audience data into clear recommendations for a range of stakeholders including programming, marketing, distribution, partnerships and leadership teams
• Build trusted relationships with regional and global stakeholders, acting as a key insight partner for EMEA
• Support the Research Manager and Director, as well as running ad-hoc primary research projects to understand audience viewing behaviours
• Provide holistic performance reviews of TWDC channels and content, across platforms; including Television Audience Measurement panel data, Disney+, YouTube and any other available data sets
• Act as trusted expert across genres, delivering regular insights on audience behaviour trends in channel and content performance
• Use internal and external data sources to undertake analysis, identifying key themes and making recommendations as appropriate to more senior marketing or business stakeholders
• Working with local market research teams within EMEA, sharing relevant regional trends, best practice and guidance where applicable, as well as keeping pace with the evolving measurement landscape
• Liaise with global research team and represent the EMEA perspectives to ensure that insights support the business at both a global and EMEA level
• Ensure specific insights support the local UK business
• Build independent relationships across business functions and with local teams in the region
• Share day-to-day guidance and oversight of the team intern and apprentice, in partnership with the other Senior Analyst

Required Qualifications & Skills

• Experience working within a broadcaster or media research company
• Advanced skills in Microsoft Office applications especially Excel and PowerPoint
• Experience in TV audience measurement tools, e.g. TechEdge, Instar Analytics (Infosys)
• Experience with data visualisation, databases and analytics tools (e.g. Tableau, Power BI, SQL)
• Knowledge and experience of statistical tools e.g. SPSS, Survey Reporter, TGI is desirable but not essential
• Strong data storytelling skills, with the ability to translate complex analysis into clear recommendations
• Highly numerate with excellent analytical skills, including data manipulation
• Confident working with multiple audience measurement, streaming and digital analytics sources
• Knowledge and experience of qualitative and quantitative research methodologies.
• Ability to prioritise competing requests and manage multiple projects independently
• Excellent presentation and communication skills

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Complimentary admission to eligible Disney Theme Parks, giving you the opportunity to experience the magic we create and make memories of your own. Admission is subject to availability, capacity restrictions, applicable rules, block-out dates, and eligibility requirements.
• Access to a wide range of Disney discounts on Disney merchandise, Disney Food & Beverage, Disney Resort Hotels, Disney Cruise Line, Adventures by Disney, National Geographic Expeditions, and more. Offerings are subject to availability and may be seasonal, and subject to applicable rules, restrictions, and eligibility requirements.
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.