About this role
About the Role As HubSpot’s Senior AEO Growth Marketer, France, you’ll lead HubSpot’s AI-era search and discovery strategy for the French market. You’ll own end-to-end growth initiatives across SEO, AEO/GEO, and conversion optimization to drive visibility, engagement, and demand for HubSpot products through AI-powered answer engines and search experiences. What You'll Do
- Own the cross-channel growth strategy for HubSpot’s French website and blog properties, with a focus on AI-driven search visibility and demand generation.
- Develop and execute SEO, AEO/GEO, and CRO initiatives that improve HubSpot’s visibility across answer engines and AI-powered discovery platforms.
- Design and run growth experiments across content, owned media, partnerships, and conversion pathways to identify scalable opportunities.
- Translate experiment outcomes into repeatable playbooks, strategic recommendations, and operational improvements for broader international teams.
- Partner closely with Global Growth, Web Strategy, and regional marketing teams to align priorities and execution.
- Build reporting frameworks that connect AI visibility, search performance, and conversion outcomes to measurable business impact.
- Leverage AI tools and automation to improve experimentation velocity, workflow efficiency, and content optimization.
- Monitor emerging trends in AI search behavior, answer engine optimization, and content discovery to inform HubSpot’s long-term growth strategy.
- Scale successful initiatives developed in France into broader international growth opportunities where relevant.
- Contribute strategic insights and operational best practices to help shape HubSpot’s evolving AEO discipline globally. What We're Looking For
- 5+ years of experience in growth marketing, SEO/AEO/GEO, digital strategy, or related growth-focused marketing roles.
- Demonstrated expertise in SEO and answer engine optimization, including a strong understanding of how AI-driven search differs from traditional search.
- Experience improving visibility across platforms such as ChatGPT, Claude, Perplexity, or similar answer engines.
- Strong experience building and executing experimentation programs across content, search, and conversion funnels.
- Experience owning or materially contributing to go-to-market or growth strategies with measurable business outcomes.
- Strong analytical and storytelling skills with the ability to translate complex performance data into actionable recommendations.
- Experience collaborating cross-functionally with international marketing, growth, analytics, and web strategy teams.
- Experience using AI tools to improve marketing workflows, experimentation, and operational efficiency.
- Ability to thrive in fast-moving, ambiguous environments where priorities and playbooks continue to evolve. Nice to Have
- Experience scaling international or localized growth programs across multiple regions.
- Experience working in SaaS, AI startups, or digital agencies focused on SEO/AEO strategy.
- Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, GA4, or AEO tracking platforms.
- Experience contributing to strategic discussions around product visibility, AI search optimization, or content discoverability.
- Experience building internal automation workflows or AI-assisted marketing systems. Compensation & Benefits
- Annual Cash Compensation Range: €51,500–€70,850 EUR
- In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
- Benefits and perks described by HubSpot to support growth and well-being.