Security Activation Go To Market Lead

Security Activation Go To Market Lead

Hong Kong SAR, Hong Kong Island, Hong Kong

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Job description

Company and benefits

Job number

200055392

Date posted

Sep 14, 2026

Work site

3 days / week in-office

Travel

Less than 25%

Profession Marketing Discipline Field Product Marketing Role type Individual Contributor Employment type Full-Time

Overview

At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered global sales team—one that is deeply connected to our partners and driven by customer success. By uniting our Small Medium Business, Corporate, Strategy, and Partner teams, we are unlocking the largest customer opportunity, backed by the industry’s most significant investments. Leveraging the power of AI, Security and our extensive partner ecosystem, we are redefining how businesses of all sizes adopt technology to drive growth and innovation.

SME&C is more than a sales organization—it’s a culture of innovation, opportunity, and inclusivity. Here, you’ll be part of a diverse, high-performing, and customer-obsessed team where collaboration, connection, and continuous learning fuel everything we do. In SME&C we thrive in a fast-paced, digital-first environment and are eager to make a meaningful impact. Together, we are shaping the future of business.

The Global Strategy & Operations (GS&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

Responsibilities

• As an Activation GTM Lead for Corporate Account Security in ASIA, you will accelerate security revenue growth, boost field agility, and deliver results with our partners, sellers and marketing. Through deepening your partnership with key stakeholders across GCR Greater China Region (and ASIA), sales teams, partner teams, Security go to market teams, and marketing functions, you will help support an impactful One-Microsoft approach. You will focus on driving alignment across processes and tools, leading with a cross-solution approach to optimize partner impact, sales pipelines, ensuring effective communication and flawless execution whilst leveraging insights to drive data-driven decision-making. This position plays a vital role in driving scale managed customer adoption by leveraging comprehensive expertise in solution domain, ensuring product integrity, and fostering collaboration with key teams.

• We’re looking for a highly driven, motivated marketing individual to join our Go-to-Market (GTM) team. This role requires someone who acts as a thought leader, tracks success criteria and performance metrics, works with emergent technology, creates alignment and action across teams, removes roadblocks, and simplifies complex concepts.

• You will be the primary product and technical advocate, evangelizing across products within the Product Manager-owned portfolio and across the business as well as leverage product and/or technical subject matter expertise as well as industry, market and competitive knowledge to develop competitive strategy, position the value proposition and tailor messaging to both internal and external audiences.

• You will develop and execute business strategy and tracks the efficacy of plans across the business to drive data-driven decision-making. This position plays a vital role in driving scale managed customer adoption by leveraging comprehensive expertise in solution domain, ensuring product integrity, and fostering collaboration with key teams.