About this role
Salesforce Marketing Cloud Technical Lead
Why Valtech?
We’re the experience innovation company - trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.
The opportunity
At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.
We are proud of:
- The work we do and the innovation we drive
- Our values of share, care and dare
- A workplace culture that fosters creativity, diversity and autonomy
- Our borderless, global framework, which enables seamless collaboration
The role
As a Salesforce Marketing Cloud Technical Lead, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 6+ YEARS of experience, a growth mindset and a drive to make a lasting impact.
You will thrive in this role if you are:
- A curious problem solver who challenges the status quo
- A collaborator who values teamwork and knowledge-sharing
- Excited by the intersection of technology, creativity and data
- Experienced in Agile methodologies and consulting (a plus)
Key Responsibilities
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Define and own the target SFMC data model, journey/automation architecture and multi-locale governance model
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Translate roadmap items (new channels such as WhatsApp/Kakao/LINE, personalization, campaign management enhancements) into technical solution designs
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Lead and review AMPscript/SSJS, SQL query activities, Automation Studio and Journey Builder development delivered by SFMC developers
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Own integration design between SFMC and Core/Commerce platforms (MC Connect, REST/SOAP APIs, Boomi/MuleSoft) for contact and transactional data synchronization
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Produce and validate technical estimates and impact analyses for evolutions, including deliverability, compliance and multi-market considerations
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Own environment strategy: business unit management, sending domain/IP reputation strategy and testing/staging processes
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Perform code/design reviews before releases; ensure data privacy (GDPR, consent management) is respected in journeys and data extensions
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Mentor developers and contribute to Division-level design authority and technical communities
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Provide technical leadership during peak marketing periods (major campaigns, product launches, seasonal events)
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Required Skills & Experience
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Strong hands-on architecture and development experience with Salesforce Marketing Cloud: Journey Builder, Automation Studio, Email/Mobile Studio, Contact Builder/Data Extensions
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Expert-level AMPscript, SSJS and SQL for data extension queries and personalization
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Experience designing integrations between SFMC and CRM/Commerce platforms (MC Connect, REST/SOAP APIs, iPaaS)
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Strong understanding of email deliverability, sending infr