Salesforce Data 360 Architect

Job title: Salesforce Data 360 Architect

About the Role This role leads the full implementation lifecycle of Salesforce Data Cloud, from data acquisition and integration to quality assurance, activation, and ongoing use. You’ll design scalable on-site solutions and translate business requirements into detailed technical tasks for offshore development teams, serving as the primary technical expert for offshore resources and enabling data-driven personalization.

What You'll Do

• Lead the full implementation lifecycle of Salesforce Data Cloud, from data acquisition and integration to QA, activation, and ongoing use.
• Design and document scalable solutions on-site with clients, translating business requirements into detailed technical tasks for offshore development teams.
• Serve as the primary technical expert for offshore resources, providing hands-on support, troubleshooting complex issues, and ensuring high-quality deliverables.
• Develop and execute sophisticated data-driven segmentation strategies to enable precise audience targeting and personalized customer journeys.
• Design, document, and implement comprehensive data models, pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud.
• Act as a subject matter expert on Salesforce Data Cloud, Marketing Cloud Personalization (MCP), and the evolving Salesforce Personalization landscape.
• Integrate data from diverse sources, including Salesforce Sales and Service Clouds, various databases, and third-party platforms, to create a unified customer profile and support advanced marketing and personalization efforts.
• Participate in knowledge-sharing sessions, contribute to practice development, and lead internal POC projects and demo builds.
• Guide and support junior-level resources within the offshore team, fostering growth and adherence to best practices.
• Stay current with Salesforce release cycles and emerging industry trends, particularly in AI and cloud technologies, to provide innovative solutions.

What We're Looking For

• A minimum of 5 years of overall experience in a technical role, with at least 2+ years hands-on experience focused on Salesforce Data Cloud and/or custom database solutions.
• Salesforce Data Cloud Consultant certification is mandatory.
• Proven hands-on experience with other Salesforce core products, particularly Sales Cloud and Service Cloud.
• Experience with Salesforce Marketing Cloud Personalization (MCP/Evergage) is highly desirable, with ability to transfer skills to the Salesforce Personalization platform.
• Deep understanding of marketing automation, data segmentation, personalized customer journeys, decisioning, and Next Best Action strategies.
• Expertise in data modeling, ETL processes, data integration tools (e.g., MuleSoft, Informatica), and SQL proficiency.
• Strong working knowledge of core Salesforce concepts (Lightning Web Components, Flows, Apex).
• Experience with Data Actions and Flow integrations, along with API utilization for data exchange.
• Familiarity with cloud technologies (AWS, Azure, GCP) and data warehousing (Snowflake) is a significant advantage.
• Additional Salesforce certifications (e.g., Agentforce Specialist) would be a major advantage.
• A bachelor’s degree in Computer Science, Information Technology, Marketing, or comparable work experience.
• This is a remote position with up to 25% travel; reporting to the architect—Decisioning Director; no managerial responsibilities.

Nice to Have

• MCP/Evergage experience and related certifications are valued.
• Additional Salesforce certifications, particularly Agentforce Specialist.
• Experience with Snowflake and broader AI-enabled marketing solutions.

Compensation & Benefits

• Salary range: $113,000 - $182,850 per year.
• Benefits include medical, vision, and dental insurance; life insurance; short-term and long-term disability; 401k; flexible paid time off; at least 15 paid holidays; paid sick and safe leave; paid parental leave. Dentsu complies with applicable laws.