Sales Trainer

About the Role The Sales Trainer will lead the holistic development of Sales Team Leaders to strengthen on-the-job capability for Coca-Cola HBC Nigeria's 24/7 sales team of the future. The role is hands-on and market-facing, working in-market alongside Sales Team Leaders to drive high performance results and a growth mindset. What You'll Do

• Develop the capabilities of Sales Team Leaders to drive team potential and performance
• Implement the Sales Academy and empower STLs to build on-the-job capabilities of Business Developers, ensuring they achieve Sales Academy Licenses
• Support STLs in linking customer feedback to development needs and creating impactful selling stories through role-play exercises
• Drive the efficiency and effectiveness of capability building by leveraging new technologies and methodologies
• Address performance gaps through the rapid deployment of relevant capabilities, skills, and tools
• Build best-in-class channel and portfolio knowledge across all sales teams
• Develop strong relationships and build trust within the sales structure, as well as with internal and external stakeholders
• Participate in cross-departmental project teams to prepare and implement strategic systems and processes within the sales department
• Prepare and update training plans and materials in alignment with the business needs of the sales department
• Deliver training sessions in accordance with the BP plan What We're Looking For
• High performance field sales results
• Sales Team Leadership with track record of developing HiPo BDs
• Best in class selling and negotiation skills
• Strong commercial awareness & business/financial acumen
• Strong change management, communication, interpersonal and influencing skills across levels & functions
• Customer focus and ability to build successful and mutually beneficial relations
• Experience in Premium Spirit category is welcome
• University degree
• Minimum 3 years of experience in a managerial role
• Minimum 5 years of sales experience in the FMCG sector across various channels (KA/AH/OOH)
• Fluency in English
• Proven track record in managing key local accounts
• Proven effectiveness as a Key Account Manager (KAM) in driving results and developing teams will be a strong asset
• Experience as a coach, trainer, or facilitator will be an advantage Nice to Have
• Experience in Premium Spirit category is welcome Compensation & Benefits
• Salary: monthly base gross salary from 16800 PLN gross. The final base pay level offered may vary depending on job-related knowledge, skills, experience, and internal equity. In specific cases when promotion is for 2 job grades or higher for some period base salary might be below minimum value, however steps to reach minimum level (up to 12 months) needs to be defined at offer stage.