Sales Representative M/F

Job title: Sales Representative M/F

About the Role

Join CFAO South Africa as a Sales Representative to drive new business, manage and expand an existing client base, and convert key accounts. You will work toward achieving sales targets and revenue growth, while upholding best practices in new equipment sales and delivering customer-focused service in line with CFAO's strategic vision.

What You'll Do

• Contact new and existing customers to discuss needs and how products/services meet them
• Cold-calling and canvassing for new business
• Completing call sheets – submitted on a weekly basis
• Answer customers' questions about product ranges, prices, availability, product uses, and credit terms
• Quote prices, credit terms and complete and submit tender documentation timeously
• Emphasise product features based on analyses of customers' needs, and on technical knowledge of product capabilities and limitations
• Negotiate prices and terms of sales and service agreements
• Responsible to ensure mutually agreeable solutions to problems experienced by customers are reached and prompt actions / delivery on promises are performed
• Maintain customer records, using automated systems
• Identify prospective customers by using business directories, following leads from existing clients, and attending trade shows and conferences
• Prepare sales contracts for orders obtained and submit orders for processing
• Select the correct products or assist customers in making product selections, based on customers' needs, product specifications, and applicable regulations
• Collaborate with colleagues to exchange information, e.g. selling strategies, marketing information, etc.
• Prepare sales presentations and proposals that explain product specifications and applications
• Demonstrate and explain the operation and use of products
• Provide customers with ongoing technical support
• Inform customers of estimated delivery schedules, service contracts, warranties, or other information pertaining to purchased products
• Attend sales and trade meetings and read related publications in order to obtain information about market conditions, business trends, and industry developments

What We're Looking For

• Proven ability to contact and convert new and existing customers to meet product/service needs
• Experience in cold-calling and canvassing for new business
• Strong communication and negotiation skills; capable of quoting prices and terms, tender documentation
• Ability to explain product specs and applications; provide technical support
• Proficient in maintaining customer records using automated systems
• Ability to identify prospective customers via directories, leads, trade shows
• Experience in preparing sales contracts and processing orders
• Ability to select products based on customer needs, product specifications, and applicable regulations
• Collaborative mindset; willingness to share information and strategies
• Customer-focused service orientation; prompt action on promises
• Target-driven with capability to achieve sales targets in line with company strategy