Sales Representative

Sales Representative

About the job

Sales Representative

Job Title: Sales Representative

Industry: FMCG

Location: Kano

Employment Type: Full-Time

Salary : Competitive

Report To :

ABOUT THE FIRM We are a fast-growing Fast-Moving Consumer Goods (FMCG) brand specializing in high-quality personal care, cosmetics, and household products. Our mission is to deliver exceptional consumer goods through structured distribution channels, robust retail coverage, and strong trade partnerships across key commercial markets.

ROLE OVERVIEW The Senior Sales Representative will lead regional distribution, distributor pipeline management, key account development, and retail penetration. Designed for a commercially aggressive FMCG sales professional, this role focuses on driving revenue growth, expanding retail footprints, optimizing trade partner networks, and exceeding revenue targets with minimal supervision.

KEY RESPONSIBILITIES

• Territory Sales & Revenue Expansion

• Target Execution: Consistently achieve and exceed monthly, quarterly, and annual regional sales targets for personal care, cosmetics, and household product lines.

• Distributor Management: Prospect, onboard, and manage key distributors and sub-distributors, ensuring healthy stock rotation and order fulfillment.

• Retail Penetration: Expand retail visibility and product reach across key trade channels, modern trade outlets, open markets, and institutional accounts.

• Market Intelligence & Channel Strategy

• Trade Development: Execute strategic trade marketing plans to maximize shelf presence and brand availability at the point of purchase.

• Market Mapping: Conduct regular field audits to monitor competitor activities, pricing trends, and product performance, providing actionable market reports to commercial leadership.

• Relationship Management: Maintain key commercial relationships with high-volume buyers, distributors, and retail decision-makers to secure client retention and repeat orders.

• Operational Oversight & Credit Control

• Account Reconciliation: Monitor distributor payment terms, reconcile trade accounts, and ensure timely credit recovery to maintain zero bad-debt exposure.

• Sales Analytics: Maintain exact daily, weekly, and monthly sales logs, tracking volume metrics, stock cover levels, and territory distribution efficiency.

• Experience & Core Competencies

• Industry Background: Minimum of 5 years of verifiable, hands-on B2B/B2C sales experience within the FMCG sector, specifically across cosmetics, personal care, or household care lines.

• Sales Track Record: Proven, quantifiable history of achieving volume targets, driving market expansion, and establishing new distribution networks.

• Distributor Operations: Comprehensive understanding of Nigerian/African trade structures, open-market routes, wholesale networks, and modern trade channels.

• Autonomy & Drive: Highly self-motivated and commercially driven with demonstrated ability to operate independently in the field.

• ACADEMIC REQUIREMENTS

• Bachelor's degree or Higher National Diploma (HND) in Business Administration, Marketing, Economics, or any related field.

• Preferred Qualifications

• Prior sales experience working with a top-tier, reputable cosmetics or personal care manufacturer/distributor within Nigeria or across broader African markets.

• Strong negotiation, relationship-building, and commercial arithmetic skills.

• Apply for Position

• Or refer someone

• Share

• Facebook

• Line

• LinkedIn

• X (Formerly Twitter)

• Whatsapp

• Email