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Sales Representative / Delegate

CFAO

About this role

Job title: Sales Representative / Delegate

About the Role The Sales Representative / Delegate at CFAO is responsible for achieving new business objectives, expanding the client base, targeting and converting key accounts, and meeting sales targets through personal performance. You will promote customer-oriented service and implement actions aligned with the company's strategic vision, while ensuring best practices in new equipment sales procedures.

What You'll Do

  • Contact new and existing customers to discuss needs and demonstrate how products and services meet them.
  • Cold-calling and canvassing for new business; complete weekly call sheets.
  • Answer questions about product ranges, prices, availability, uses, and credit terms.
  • Quote prices, credit terms, and prepare tender documentation; submit in a timely manner.
  • Highlight product features based on customer needs and technical knowledge; negotiate prices and service terms.
  • Ensure mutually agreeable solutions and prompt delivery.
  • Maintain customer records using automated systems.
  • Identify prospective customers via directories, leads from existing clients, and attendance at trade shows and conferences.
  • Prepare and submit sales contracts and orders for processing.

What We're Looking For

  • Excellent work ethic: honest, reliable, hardworking, dedicated; pride in work.
  • Dedication to service excellence and strong internal/external customer service.
  • Strong financial/numerical ability; understanding of business and economic principles.
  • Knowledge of developing new business, targeting and converting new accounts.
  • Proven entrepreneurial skills and ability to develop, communicate, and implement sales strategies.
  • Strong decision-making, initiative, and responsibility; work well under pressure.
  • Proactive, with strong prioritising and multi-tasking abilities; problem solving and decision-making.
  • Team player; ability to build relationships across all levels; committed to shared goals.
  • Ability to grasp and interpret goals and vision and communicate/implement strategies with evident improvement.

Nice to Have

  • Experience in equipment sales and tender documentation.
  • Experience attending trade shows and conferences.

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