Sales Performance & Operations Manager (Real Estate)

Outsource Nigeria is a full-service Human Resources agency, specializing in providing outsourced turnkey manpower solutions to growing companies. Our solution include HR Services, Recruiting, Accounting, IT Support, Business Intelligence, Developers, and Operations including management and field / phone / automated based resources. The core of Outsource Nigeria’s success is its people.

We are recruiting to fill the position below:

Job Title

Sales Performance & Operations Manager (Real Estate)

Location

Lekki-Epe, Lagos

Employment Type

Full-time

Job Summary

• The Sales Performance & Operations Manager will be responsible for overseeing the organisation’s sales operations, driving revenue growth, improving sales team productivity, and ensuring the effective execution of sales strategies across land sales, property investment opportunities, and other real estate products.
• The successful candidate will provide strategic and operational leadership to the sales team, establish performance standards, monitor sales pipelines, manage customer acquisition and conversion processes, and ensure that sales activities align with the organisation’s commercial objectives.
• The role requires a commercially driven professional with strong leadership, analytical, operational, and relationship management skills, capable of translating business objectives into measurable sales results.

Key Responsibilities

Sales Strategy and Revenue Growth:

• Develop and implement sales strategies aligned with the organisation’s revenue targets and business objectives.
• Translate organisational targets into departmental, team, and individual sales quotas.
• Identify new market opportunities, customer segments, referral channels, and strategic partnerships.
• Drive sales growth across land acquisition, property sales, investment products, and other approved real estate offerings.
• Monitor market trends, competitor activities, pricing strategies, and customer purchasing behaviour.
• Develop actionable plans to improve lead conversion, customer acquisition, and revenue generation.

Sales Performance and Team Management:

• Supervise, coach, and motivate sales executives, senior closers, SDRs, and other sales personnel.
• Establish clear performance expectations, sales targets, and individual KPIs.
• Conduct regular sales meetings, pipeline reviews, performance assessments, and coaching sessions.
• Monitor individual and team performance against agreed targets and implement corrective actions where necessary.
• Identify training needs and coordinate capacity-building initiatives to improve sales effectiveness.
• Recommend appropriate performance improvement measures, recognition, and development opportunities in collaboration with HR and management.
• Ensure accountability for assigned leads, follow-ups, client engagement, and deal closure.

Sales Operations and Process Management:

• Oversee the end-to-end sales process, from lead generation and qualification to presentations, negotiations, payment confirmation, and transaction closure.
• Establish and maintain standard operating procedures (SOPs) for sales activities and reporting.
• Ensure proper allocation, tracking, and follow-up of leads across the sales team.
• Monitor the effectiveness of sales campaigns and recommend improvements to increase conversion rates.
• Coordinate sales activities with marketing, customer service, finance, legal, and other relevant departments.
• Identify operational bottlenecks and implement measures to improve turnaround time, productivity, and customer experience.
• Ensure consistent application of approved pricing, sales terms, documentation, and internal approval procedures.

CRM, Sales Pipeline and Reporting:

• Ensure accurate and timely recording of leads, prospects, customer interactions, opportunities, and sales transactions in the CRM system.
• Monitor the sales pipeline, lead response times, follow-up activities, conversion rates, and deal progression.
• Prepare daily, weekly, and monthly sales performance reports for management.
• Analyse sales data to identify trends, performance gaps, revenue opportunities, and areas requiring intervention.
• Develop sales forecasts based on pipeline quality, historical performance, market conditions, and team productivity.
• Maintain reliable sales dashboards and performance trackers to support data-driven decision-making.
• Ensure that customer records and sales reports are accurate, complete, and handled in accordance with applicable data protection requirements.

Sales Revenue, Payment Monitoring and Accountability:

• Monitor sales revenue against targets and ensure that sales transactions are properly documented.
• Work with the Finance Department to reconcile customer payments, deposits, outstanding balances, and other sales-related collections.
• Ensure that customers are provided with approved payment instructions and that payments are made only into officially designated company accounts.
• Escalate payment discrepancies, suspected fraudulent transactions, unauthorised discounts, and irregular sales activities to management.
• Monitor the accuracy of sales commission calculations and provide verified performance data for payroll and commission processing.
• Support the development of appropriate controls to minimise revenue leakage, payment diversion, and financial discrepancies.
• Ensure that sales personnel do not independently alter approved prices, payment terms, or contractual commitments without the required authorisation.

Customer Relationship Management and Deal Closure:

• Oversee the management of high-value prospects, strategic clients, investors, and other key customer relationships.
• Support sales personnel in complex negotiations, objection handling, and closing high-value transactions.
• Ensure timely resolution of customer complaints and coordinate escalations with relevant departments.
• Promote a customer-focused sales culture that encourages trust, transparency, professionalism, and repeat business.
• Monitor customer feedback and satisfaction levels and recommend improvements to the customer journey.
• Support the development of referral programmes and customer retention initiatives.

Compliance, Documentation and Risk Management:

• Ensure that all sales activities comply with approved company policies, pricing guidelines, contractual terms, and applicable Nigerian laws and regulations.
• Work with the Legal and relevant compliance teams to ensure appropriate verification of property documentation and sales agreements.
• Ensure that customer-facing materials and sales representations are accurate and properly authorised.
• Monitor adherence to customer verification, transaction documentation, and payment confirmation procedures.
• Identify and escalate potential operational, reputational, financial, and compliance risks.
• Maintain confidentiality of company information, customer records, pricing arrangements, and business strategies.

Cross-Functional Collaboration:

• Collaborate with Marketing to align lead generation campaigns with sales targets and conversion objectives.
• Work with Finance to monitor collections, revenue reconciliation, commission calculations, and outstanding payments.
• Partner with HR on recruitment, onboarding, performance management, staff development, and disciplinary processes.
• Coordinate with Customer Service to improve client experience and post-sale support.
• Work with Legal and Property Management teams to ensure accurate documentation, transaction processing, and customer handover.
• Provide management with actionable recommendations to improve business performance and operational efficiency.

Key Performance Indicators (KPIs)

• Performance will be assessed against agreed monthly and quarterly targets, taking into account market conditions, available leads, approved budgets, and organisational priorities.
• Revenue Generation: Percentage achievement of assigned sales revenue targets
• Sales Conversion: Percentage of qualified leads converted into paying customers
• Deal Closure: Number and value of completed property transactions
• Team Productivity: Percentage of sales personnel achieving their assigned targets
• Pipeline Management: Value, quality, and progression of opportunities in the sales pipeline
• Lead Management: Timeliness of lead assignment, response, and follow-up
• Forecast Accuracy: Variance between projected and actual sales results
• Collections Monitoring: Percentage of due sales payments collected and reconciled
• CRM Compliance: Accuracy and completeness of sales records and reports
• Customer Satisfaction: Customer feedback, complaint resolution, and service quality
• Operational Efficiency: Compliance with sales SOPs and improvement in sales turnaround time

Qualifications

• Minimum of a Bachelor's degre