About this role

Role Title: Sales Partner

Location: Isolo, Lagos (Field Coverage: Mushin, Iyana Ipaja, Abule Egba, Agege, Ikotun, Sango-Ota)

Employment Type: Full-time

Reporting Line: General Manager

Target Gender: Male

Job Overview

AN FMCG into Peanut Butter and Chips is seeking a results-driven Sales Partner (1st Line Manager) to drive market expansion and lead sales operations across key Lagos and Ogun territory hubs.

Reporting directly to the General Manager, you will supervise field sales representatives, expand distributor networks, and drive both primary and secondary sales targets. This is a hands-on field leadership role requiring deep FMCG food sales experience, strong channel management skills, and active territory oversight.

Key Responsibilities

1. Sales Target Achievement & Territory Growth

Develop and execute tactical territory plans to consistently achieve regional primary sales targets and drive brand growth.
Direct and track daily field activities for sales representatives ("Food Soldiers") to hit individual and team secondary sales targets.
Monitor sales performance metrics daily, weekly, and monthly; identify sales gaps and execute rapid corrective measures.
Analyze territory sales data, track product movement, and submit structured performance reports to executive leadership.

2. Team Leadership & Field Supervision

Lead, coach, and motivate a team of sales representatives across assigned key territories (Mushin, Iyana Ipaja, Abule Egba, Agege, Ikotun, and Sango-Ota).
Structure daily field itineraries, assign trade routes, and monitor team field productivity.
Conduct joint field visits to train reps, refine selling techniques, and ensure compliance with trade coverage standards.
Establish clear performance metrics, conduct regular evaluations, and resolve operational or performance bottlenecks promptly.

3. Distributor & Trade Channel Management

Manage relationships with existing distributors, wholesalers, key trade partners, and high-volume retail outlets.
Evaluate distributor capacity, stock levels, product availability, and replenishment cycles to eliminate stockouts.
Identify, recruit, and onboard new distributors and sub-distributors to widen market coverage across assigned regions.
Resolve trade partner complaints and operational friction to ensure high retention and repeat orders.

4. Market Expansion & Intelligence

Drive deep brand penetration in underserved channels and high-density open markets across assigned sales clusters.
Gather ongoing trade intelligence on competitor pricing, trade promotions, stock movement, and retailer feedback.
Recommend local trade marketing and point-of-sale promotional initiatives to boost product visibility and off-take volume.

Requirements

## Education & Experience

Education: Minimum of a Bachelor's Degree (B.Sc) or Higher National Diploma (HND) in Business Administration, Marketing, or any related discipline.
Experience: Minimum of 2 years of trackable sales experience strictly within the FMCG / Food Manufacturing industry (Non-negotiable).
Supervisory Experience: At least 1 year in a supervisory or team lead capacity managing field sales representatives.
Preferred Background:

Sales Partner