About this role
Sales Operations & Sales Capability Manager for Gulf
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will implement the operational capabilities of the business and support the operational elements for the market. You will coordinate route planning, system capabilities and tools management for the sales team.
How you will contribute
The Sales Operations & Development Lead is responsible for driving commercial excellence across the sales organization by managing and optimizing Route-to-Market (RTM) strategies, Right Store execution, Sales Capability Building, and overall Sales Development. This role serves as a critical link between commercial strategy and field execution, ensuring the sales force is equipped, directed, and developed to maximize market coverage, in-store execution, and profitable growth.
Key Responsibilities
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- Route-to-Market (RTM)
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Design, adopt, and align appropriate RTM models with assigned distributors to deliver coverage ambition in a profitable manner
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Develop creative RTM solutions that enable profitable achievement of coverage targets across diverse market and channel landscapes
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Leverage industry best practices in route-to-market design and continuously benchmark against leading standards
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Evaluate and optimize distribution models (direct, indirect, hybrid) to ensure cost-effective market reach
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Collaborate with cross-functional teams (Finance, Supply Chain, Marketing) to align RTM strategies with overall business objectives
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- Right Store
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Define and implement Right Store principles to ensure the sales force calls on the right stores, at the right frequency, with the right time spent, and with the right capability
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Calculate and set territory/outlet coverage and visit frequency targets; monitor performance and take corrective action as needed
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Select and prioritize retail environments to operate in, aligned to the company's strategic priorities
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Optimize resource allocation based on store value, potential, ability to influence, and cost to serve
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Direct the sales force toward the biggest commercial opportunities through data-driven territory management
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- Sales Capability Building
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Design and deliver training programs to build sales force capability in Right Store execution, territory management, and in-store selling
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Champion Right Store strategy, tools, and KPI tracking across the sales organization
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Coach and develop field teams on effective territory management, priority setting, and corrective action planning
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Translate category strategies and "big bets" into actionable priorities for retail environments and trade partners
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Foster a culture of continuous learning and performance improvement within the sales team
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- Sales Development
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Communicate and cascade priorities for different retail environments and customer segments
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Drive sell-out/secondary sales performance through effective planning, execution tracking, and data stewardship
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Develop and maintain dashboards and reporting frameworks to monitor sales development KPIs and distribution metrics
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Identify growth opportunities and recommend interventi