Sales, Marketing & Reservations Executive

Direct Reports

• Group Marketing Manager
• Reservations Manager
• International Sales Managers
• National Sales Managers
• Sales Support team

KEY ACCOUNTABILITIES

Sales Leadership

• Represent the Collection at the most senior level in the marketplace.
• Lead the national and international sales teams.
• Develop annual sales plans and market strategies.
• Set revenue, acquisition and performance targets.
• Drive commercial accountability through clear KPIs.
• Implement and manage the Sales Managers Incentive Scheme (to be launched in FY 2028).
• Oversee trade shows, roadshows, sales missions and familiarization programs.
• Build and maintain relationships with key trade stakeholders.
• Monitor sales performance and implement corrective actions where required.
• Ensure effective use of systems and reporting tools.

Marketing Leadership (Digital)

• Ensure digital marketing investment drives measurable outcomes.
• Oversee acquisition marketing, performance marketing and lead generation strategies.
• Drive direct booking growth and channel optimisation.
• Lead digital, CRM, PR, communications and content strategies.
• Ensure marketing initiatives support commercial and occupancy objectives.
• Monitor marketing ROI and optimise investment decisions.

Marketing Leadership (Traditional)

• Ensure marketing investment drives measurable outcomes.
• Oversee the MC inhouse agency to ensure optimal performance of the design team.
• Build the Lodge and Hotel brands and ensure compliance to the Corporate Identity.
• Generate consistent high quality and impactful PR for the Collection and each Lodge/Hotel.
• Strengthen brand positioning within luxury travel and hospitality markets.

Reservations Leadership

• Ensure excellence in reservations performance and service delivery.
• Improve enquiry conversion rates and response times.
• Drive operational alignment between Reservations, Sales, Marketing and Revenue Management.
• Ensure system integrity and optimisation across all booking platforms.
• Monitor booking trends, channel performance and reporting.
• Improve processes that support revenue generation.

Strategic Partnerships & Industry Representation

• Build strategic partnerships that support growth objectives.
• Represent MORE Collection at industry events and forums.
• Strengthen commercial visibility in existing and emerging markets.
• Identify collaborative opportunities that increase market exposure and revenue.
• Represent the Collection from time-to-time in the business unit Board meetings specifically dealing with areas of responsibility.

Commercial Growth

• Develop and execute the Collection's commercial growth strategy with the CEO & Commercial Executive.
• Build a pipeline of new investment opportunities which will link into the current collection of Lodges and Hotels.
• Work with the CEO and Commercial Executive to secure the identified opportunities.

SKILLS & EXPERIENCE

Essential

• Minimum 10 years’ experience in senior commercial leadership roles.
• Proven experience leading sales teams that actively acquire new business.
• Demonstrated success in developing and executing growth strategies.
• Experience leading multi-functional commercially focused teams.
• Strong understanding of luxury hospitality, tourism or travel markets.
• Experience managing commercial budgets and revenue targets.
• Proven ability to engage at executive and board level.

Advantageous

• Experience within luxury hospitality, safari, experiential travel or premium lifestyle brands.
• International market development experience.
• Experience leading organisational commercial transformation initiatives.