Sales & Marketing Manager

Job Description

JOB TITLE: SALES & MARKETING MANAGER

LOCATION: SABO, YABA

REPORTS TO: ACADEMIC HEAD

DEPARTMENT: ACADEMICS

SALARY- 300,000- 350,000(Net)

Employment Type: Full-Time- Onsite, 8am -6pm

About Us:

We are a leading technology training institute dedicated to equipping individuals with industry-relevant digital and professional skills. Our mission is to empower the next generation of tech innovators and professionals through world-class education, hands-on training, and strategic partnerships. You can check our website for more details:

Position Overview:

We are seeking dynamic and results-driven females for the SALES & MARKETING MANAGER position to lead initiatives that drive enrollment growth, build strategic partnerships, and promote our programs to a wider audience. She must have a strong understanding of the tech education landscape, excellent communication skills, and a proven track record in business development and strategic marketing.

Key Responsibilities

• 1. Strategic Growth and Enrollment

• Develop and execute comprehensive business development strategies to attract

• prospective students and meet enrollment targets.

• Analyze student enrollment trends and adjust strategies accordingly to optimize

• results.

• Promote and sell our tech training programs to individual and institutional

• prospects

• Identify, generate, and actively follow up on new leads and enrollment

• opportunities

• Achieve and exceed monthly and quarterly sales targets

• Build and maintain strong client relationships to drive referrals and long-term

• engagement

• Powering Movement, Empowering Africans

• 2. Partnership Development

• Identify, approach, and nurture partnerships with schools, NGOs, corporations,

• community-based organizations, and government agencies to promote the

• academy's offerings.

• Maintain and expand relationships with key stakeholders to enhance brand

• credibility and reach.

• 3. Marketing and Campaign Execution

• Collaborate with the marketing team to design and implement multi-channel

• campaigns (online and offline) that highlight the academy's tech and professional

• courses.

• Oversee the creation of promotional materials, social media content, and

• outreach activities to increase visibility.

• 4. Market Research and Opportunity Identification

• Monitor market trends, emerging technologies, competitor offerings, and student

• preferences to guide program development.

• Conduct feasibility studies to evaluate new markets and recommend

• opportunities for business growth and diversification.

• 5. Representation and Public Engagement

• Represent the academy at education fairs, networking events, conferences, and

• seminars to build awareness and generate leads.

• Deliver compelling presentations and pitches to potential partners and

• stakeholders.

• 6. Reporting and Performance Tracking

• Maintain a pipeline of business development activities and report on key metrics

• such as partnership conversions, campaign performance, and enrollment growth.

• Prepare monthly and quarterly reports with actionable insights and data-driven

• recommendations.

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Marketing, Communications, or a
• related field. Master’s degree is a plus.
• Minimum of 3–5 years of experience in Sales within the edtech services or other industry.
• Proven success in developing partnerships, executing campaigns, and driving
• growth initiatives.
• Strong understanding of the tech ecosystem, digital skills training, and workforce
• development trends.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a cross-functional team.

Key Competencies:

• Strategic Thinking & Innovation
• Stakeholder Engagement
• Project Management
• Analytical & Market Research Skills
• Goal-Oriented & Results-Driven
• Digital Marketing Awareness

About the Company

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Job Overview

Employment TypeFull Time

Job FunctionSales

IndustryOthers

ExperienceMid Level

Work ModeOn-site