Sales & Marketing Manager

Sales & Marketing Manager

Pioneer producer of quality PVC ceilings in Nigeria

Job Overview

Location

Ikeja, Lagos, Nigeria

Salary

NGN 1,000,000 monthly

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Senior (5-8 years)

Application Deadline

October 31, 2026

About the Company

This company is a distinguished pioneer in the production of high-quality PVC ceilings within Nigeria, boasting over 25 years of market leadership. Their flagship brand, Paragon PVC, offers premium Tongue & Groove PVC ceiling strips and accessories designed to meet the needs of residential, institutional, and religious construction projects.

With a strong presence in both the Nigerian and broader African markets, the company is committed to delivering excellence in construction materials. They are focused on expanding their reach and impact through strategic business development and innovative marketing initiatives.

Job Description

We are seeking an experienced and commercially driven Sales & Marketing Manager to spearhead revenue growth and business development for a leading producer of quality PVC ceilings.

In this pivotal role, you will be responsible for developing and implementing effective sales strategies to achieve ambitious revenue targets across Nigeria and West Africa. You will focus on identifying major construction projects, converting opportunities into profitable business, and recruiting/managing wholesalers and distributors capable of significant product stocking.

Building strategic relationships with key stakeholders in the construction industry, including architects, quantity surveyors, contractors, and property developers, will be a core aspect of your responsibilities. You will also lead digital marketing initiatives, encompassing social media, website management, online advertising, and lead generation across various platforms like Google, Facebook, Instagram, and LinkedIn.

Strengthening brand visibility through strategic partnerships and engaging content will be crucial. You will monitor market trends and competitor activities to identify new business opportunities and lead, coach, and manage the sales and marketing team to achieve measurable results. Regular reporting on sales performance, marketing effectiveness, and market intelligence will be required. Extensive travel across Nigeria and West Africa will be necessary to foster key business relationships and drive growth.

Required Skills

• Sales strategy development
• Business development
• Distributor management
• Digital marketing
• Social media management
• Online advertising
• Lead generation
• Brand management
• Market analysis
• Team leadership
• Negotiation
• Communication
• Presentation skills
• Relationship management
• Construction industry knowledge

Key Responsibilities

• Develop and implement sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Identify major construction projects and convert opportunities into profitable business.
• Recruit, develop, and manage wholesalers and distributors capable of purchasing and stocking products in volume.
• Build strategic relationships with architects, quantity surveyors, contractors, property developers, and other key construction industry stakeholders.
• Expand the company’s corporate customer base and market presence across Nigeria and West Africa.
• Lead digital marketing initiatives, including social media, website management, online advertising, and lead generation.
• Plan and manage campaigns across Google, Facebook, Instagram, LinkedIn, and other relevant platforms.
• Strengthen brand visibility through strategic partnerships, engaging content, and targeted marketing campaigns.
• Monitor competitors, industry trends, and customer needs to identify new business opportunities.
• Lead, coach, and manage the sales and marketing team to achieve measurable results.
• Prepare regular sales performance, marketing effectiveness, and market intelligence reports for Management.
• Travel across Nigeria and, when required, West Africa to develop key business relationships and drive growth.

Qualifications

• BSc/HND in Architecture, Quantity Surveying, Marketing, Business Administration, or a related discipline.
• An MBA, MSc, MA, or other relevant postgraduate qualification is an added advantage.
• Qualified Architects or Quantity Surveyors with strong commercial and sales experience will be highly considered.
• At least 7 years of proven experience in sales, marketing, and business development, preferably in PVC, plastics, building materials, or construction.
• Strong understanding of digital marketing, social media management, online advertising, and lead generation.
• Demonstrated ability to grow revenue, develop distribution networks, and achieve sales targets.
• Excellent leadership, negotiation, communication, presentation, and relationship management skills.
• Strong construction industry knowledge and an established professional network are highly desirable.
• Willingness and ability to travel extensively when required.