Sales & Market Analyst

Job Title

SALES & MARKETING MANAGEMENT Sales & Market Analyst

Contract Type

PERMANENT

Job Location

Africa, Zimbabwe, HARARE

Working Hours

Full time

Mission Description

To analyze market trends, customer behavior, sales performance, and business data to provide actionable insights that support revenue growth, customer acquisition, market expansion, and strategic decision-making. The role bridges sales and marketing functions by transforming data into business intelligence that drives operational and commercial excellence.

Profile

REQUIREMENTS

• Bachelor's Degree in Marketing, Business Administration, Economics, Commerce, or a related field.
• Professional certification in Marketing Analytics, Business Intelligence, or Data Analysis would be an added advantage.
• -Minimum 3-5 years' experience in sales analysis, marketing analysis, business intelligence, or commercial performance management.
• -Experience working with large datasets and business reporting tools.
• -Experience in logistics, transportation, freight forwarding, supply chain, or related industries is an advantage.
• -Proven experience supporting commercial decision-making through data analysis.

KEY RESPONSIBILITIES

• 1. Market Research & Competitive Intelligence

• -Conduct market research to identify industry trends, customer needs, and business opportunities.

• -Monitor competitor activities, pricing strategies, and service offerings.

• -Analyze market conditions and provide recommendations to support business growth.

• -Prepare market intelligence reports for management.

• 2. Sales Performance Analysis

• -Monitor and analyze sales performance against budgets, targets, and KPIs.

• -Track revenue trends, customer acquisition, retention, and profitability metrics.

• -Develop sales forecasting models and performance dashboards.

• -Identify sales gaps and recommend corrective actions.

• 3.Marketing Analytics

• -Measure the effectiveness of marketing campaigns and promotional activities.

• -Analyze campaign ROI and customer response rates.

• -Track lead generation and conversion performance.

• -Provide recommendations to improve marketing effectiveness.

• 4. Business Intelligence & Reporting

• -Develop and maintain dashboards using Power BI, Excel, or other reporting tools.

• -Generate weekly, monthly, and quarterly sales and marketing reports.

• -Analyze data from multiple sources and present insights to management.

• -Support decision-making through accurate and timely reporting.

• 5.Customer & Revenue Analysis

• -Analyze customer purchasing patterns and behaviors.

• -Segment customers based on industry, revenue, volume, and profitability.

• -Identify opportunities for cross-selling and upselling services.

• -Monitor customer satisfaction trends and retention metrics.

• 6.Strategic Support

• -Support pricing reviews and commercial strategy development.

• -Participate in budgeting, forecasting, and business planning processes.

• -Assist in the development of growth strategies and market expansion initiatives.

• -Support digital transformation and data-driven decision-making within the business.