About this role

We are a team of professionals with a combined experience of over 50 years, dedicated to helping our clients advance their cause.

Achieve assigned monthly, quarterly, and annual spare parts sales targets (primary and secondary) for the territory.
Drive secondary sales by working closely with distributors, retailers, mechanics, and re-borers to improve parts off-take and availability.
Execute network expansion through universal market mapping – identifying and tapping untapped towns, villages, and no-retailer territories.
Identify and recommend new retailers, mechanics, and sub-stockists to improve width and depth of distribution.
Ensure distributor and retailer stock health by promoting the right product mix and supporting liquidation of slow/non-moving parts (ABC/FMS).
Implement commercial policy, schemes, and incentive programs at the field level and communicate them effectively to channel partners.
Conduct mechanic meets, retailer meets, van campaigns, and road shows to build genuine-parts awareness and visibility.
Manage credit and collections at the territory level, ensuring healthy outstanding and adherence to credit norms.
Provide regular market intelligence – competitor activity, pricing, demand trends, and counterfeit/spurious parts movement.
Maintain accurate reporting through DMS/CRM, including daily visit plans, order capture, and sales tracking.
Build and maintain long-term relationships with channel partners to ensure loyalty and preference for genuine spares.

4–8 years of field sales experience in spare parts /auto components/lubricants distribution.
Hands-on experience in secondary sales, distributor handling, and retail network development.
Strong territory knowledge, relationship-building, and on-ground execution skills.
Working knowledge of DMS/CRM and MS Office (Excel).
Self-driven, target-oriented, and willing to travel extensively within the assigned territory; valid driving license preferred.
Targets and KPIs
Territory primary and secondary sales achievement (value & volume).
Retail / mechanic coverage and number of active billing outlets.
New retailer / sub-stockist additions.
Product range sold and non-moving stock liquidation.
Collection efficiency and overdue control.
Market visit adherence and reporting discipline.

Sales Manager – Spare Parts (TVS 2W & 3W)