Sales Manager - Personal Care (FMCG Experience Only)

Careers Verified - Sales Manager - Personal Care (FMCG Experience Only)

We are recruiting to fill the position below:

Job Title: Sales Manager - Personal Care (FMCG Experience Only)

Location: Kano

Employment Type: Full-time

Description

• We are seeking a highly experienced, strategic, and commercially driven Sales Manager with a minimum of 10 years' proven experience in the FMCG industry, specifically within the Personal Care segment.
• The successful candidate will be responsible for driving revenue growth, expanding market share, strengthening distribution networks, managing key accounts, and leading the sales team to achieve the organisation's commercial objectives.
• The ideal candidate must have extensive knowledge of the Personal Care market, including product distribution, retail operations, distributor management, trade marketing, and route-to-market strategies.
• He/she must demonstrate a strong track record of developing and executing sales strategies, building high-performing sales teams, and delivering sustainable business growth.
• Candidates without a minimum of 10 years' relevant FMCG sales experience, particularly in the Personal Care category, will not be considered.

Key Responsibilities

• Develop and execute comprehensive sales strategies to drive revenue growth, market penetration, and profitability within the Personal Care business.

• Lead and manage the sales team to achieve monthly, quarterly, and annual sales targets.

• Drive nationwide or regional distribution and market expansion of personal care products.

• Develop, manage, and strengthen relationships with distributors, wholesalers, retailers, supermarkets, and strategic key accounts.

• Identify new business opportunities, distribution channels, and untapped markets to increase product availability and market share.

• Oversee the development and implementation of effective route-to-market strategies.

• Drive product visibility, merchandising, shelf positioning, and brand awareness across assigned markets.

• Monitor market trends, consumer behaviour, competitor activities, and pricing strategies to identify business opportunities.

• Develop and manage sales budgets, revenue forecasts, and commercial plans.

• Oversee trade marketing activities, product promotions, market activations, and other sales-driving initiatives.

• Monitor distributor performance, stock movement, product availability, and sales turnover to ensure effective market coverage.

• Conduct regular market visits and business reviews to evaluate sales performance and identify growth opportunities.

• Establish sales performance standards, monitor KPIs, and implement corrective measures where necessary.

• Collaborate with Marketing, Finance, Supply Chain, and Operations teams to ensure efficient sales execution and product availability.

• Prepare and present comprehensive sales performance reports, market intelligence, and strategic recommendations to management.

• Ensure effective customer relationship management, credit control, and timely collection of outstanding receivables.

• Identify, recruit, train, mentor, and develop sales personnel to build a high-performing commercial team.

• Qualifications and Requirements

• Bachelor's Degree or HND in Marketing, Business Administration, Sales Management, or any relevant discipline.

• Minimum of 10 years' proven professional experience in FMCG sales, with significant experience specifically in the Personal Care industry.

• Previous experience in a Sales Manager, Regional Sales Manager, National Sales Manager, or similar senior commercial position.

• Strong knowledge of Personal Care products, including skincare, body lotions, soaps, deodorants, haircare, cosmetics, and personal hygiene products.

• Demonstrated track record of achieving significant sales growth and expanding market share within the FMCG sector.

• Extensive experience managing distributors, wholesalers, modern trade, general trade, and key accounts.

• Strong understanding of distribution management, territory development, and route-to-market strategies.

• Proven ability to lead, manage, and motivate large sales teams.

• Excellent commercial, analytical, negotiation, and strategic planning skills.

• Strong understanding of sales forecasting, budgeting, pricing, and revenue management.

• Proficiency in Microsoft Office applications and sales performance management tools.

• Willingness to travel frequently for business development and market supervision.

Key Competencies:

• Strategic Sales Leadership
• Personal Care FMCG Market Expertise
• Business Development and Market Expansion
• Distributor and Channel Management
• Revenue Growth and Profitability Management
• National and Regional Sales Operations
• Trade Marketing and Brand Activation
• Key Account Management
• Sales Forecasting and Budget Management
• Team Leadership and Performance Management
• Market Intelligence and Competitive Analysis.

Salary

N300,000 - N350,000 monthly.

Application Closing Date

31st December, 2026.