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Sales Manager / KAM (pharma)

Dr.Reddy’s
On-site

About this role

Job Description

Roles & Responsibilities

  • Prepare weekly and monthly plans for sales targets and ensure the implementation of input planners for ASMs.
  • Validate doctors' potential, create doctor-product matrices, and oversee territory potential mapping by TMs/ASMs.
  • Conduct weekly and monthly reviews with ASMs, attend TM reviews in critical HQs, and address low-performing areas through JCC and action plans.
  • Enable ASMs to train TMs on communication, product strategies, and new launches while guiding them on effective customer engagement.
  • Plan and execute medico-marketing activities, including organizing CMEs with SM approval and managing logistics like speakers and venues.
  • Monitor process parameters like call coverage, visit frequency compliance, e-detailing, and RCPA, ensuring alignment with COBE guidelines.
  • Maintain strong relationships with high-potential customers, address queries accurately and timely, and support relationship consolidation through JCC.
  • Collaborate with cross-functional teams (SFE, SCM, GSA, PMT) to resolve operational issues and ensure effective process execution.

Qualifications

  • Educational Qualification

  • Graduation in any discipline. Science/Pharmacy/MBA preferred.

  • Minimum Work Experience

  • 8+ years overall experience. 3 years within pharma industry.

  • Skills & Attributes Functional Skills

  • Channel Management

  • Brand Strategy

  • Key Opinion Leader Development

  • Selling Techniques

  • Sales Pipeline Management

  • Trade Marketing

  • Resident Skills

  • Budgeting

  • Forecasting Management

  • Data Analysis

  • Market Intelligence

  • Business Networking

  • Behavioural Skills

  • Execution Discipline – Maintains precision and timeliness in tender documentation, MIS reporting, and financial tracking to uphold operational integrity.

  • Stakeholder Collaboration – Coordinates effectively across teams to resolve discrepancies, align processes, and support goal achievement.

  • Detail Orientation – Applies thoroughness in compliance validation, pricing analysis, and SOP adherence to ensure transparency and accountability.

  • Critical Exposures

  • Led Rx business of revenue size of minimum USD 3 million or its geographical equivalent for a minimum of 2 areas in the country and/or could be in a KAM role in B2B pharma sales, managing revenues of minimum of USD 800K or its geographical equivalent.

  • Must have exposure to multiple therapies.

  • Exposure in brand/product management followed by minimum 1 year in an RSM role is preferred.

  • Must have relevant in-country experience.

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