About this role
Job Description
Roles & Responsibilities
- Prepare weekly and monthly plans for sales targets and ensure the implementation of input planners for ASMs.
- Validate doctors' potential, create doctor-product matrices, and oversee territory potential mapping by TMs/ASMs.
- Conduct weekly and monthly reviews with ASMs, attend TM reviews in critical HQs, and address low-performing areas through JCC and action plans.
- Enable ASMs to train TMs on communication, product strategies, and new launches while guiding them on effective customer engagement.
- Plan and execute medico-marketing activities, including organizing CMEs with SM approval and managing logistics like speakers and venues.
- Monitor process parameters like call coverage, visit frequency compliance, e-detailing, and RCPA, ensuring alignment with COBE guidelines.
- Maintain strong relationships with high-potential customers, address queries accurately and timely, and support relationship consolidation through JCC.
- Collaborate with cross-functional teams (SFE, SCM, GSA, PMT) to resolve operational issues and ensure effective process execution.
Qualifications
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Educational Qualification
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Graduation in any discipline. Science/Pharmacy/MBA preferred.
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Minimum Work Experience
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8+ years overall experience. 3 years within pharma industry.
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Skills & Attributes Functional Skills
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Channel Management
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Brand Strategy
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Key Opinion Leader Development
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Selling Techniques
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Sales Pipeline Management
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Trade Marketing
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Resident Skills
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Budgeting
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Forecasting Management
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Data Analysis
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Market Intelligence
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Business Networking
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Behavioural Skills
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Execution Discipline – Maintains precision and timeliness in tender documentation, MIS reporting, and financial tracking to uphold operational integrity.
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Stakeholder Collaboration – Coordinates effectively across teams to resolve discrepancies, align processes, and support goal achievement.
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Detail Orientation – Applies thoroughness in compliance validation, pricing analysis, and SOP adherence to ensure transparency and accountability.
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Critical Exposures
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Led Rx business of revenue size of minimum USD 3 million or its geographical equivalent for a minimum of 2 areas in the country and/or could be in a KAM role in B2B pharma sales, managing revenues of minimum of USD 800K or its geographical equivalent.
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Must have exposure to multiple therapies.
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Exposure in brand/product management followed by minimum 1 year in an RSM role is preferred.
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Must have relevant in-country experience.