About this role

Job Title: Sales Manager (FMCG Experience Only) Location: Kano Employment Type: Full-time

Roles & Responsibilities

Follow journey plan developed by Regional Sales Manager – and report daily.
Create and monitor Journey Plan for Merchandisers
Ensure availability of products across all markets within the territory.
Liaise with Key Distributors within your territory daily.
Visit Key Distributors in your territory daily.
Visit and liaise with Sub-Distributors & Wholesalers in the territory.
Grow wholesalers to sub-distributors and grow sub-distributors to key distributors.
Ensure products are well displayed. Send daily pictures from the field.
Ensure stock depletion from Key Distributors to Sub-Distributors daily.
Ensure stock distribution across all the major markets in the territory.
Recruit new Sub-Distributors in smaller markets within the territory.
Set and monitor weekly and monthly objectives for Merchandisers.
Report accurate Key Distributor stock balances weekly to RSM.
Ensure the entire product range is represented across all distributor’s outlets.
Ensure strong visibility in every market within the territory.
Training and supervision of Merchandisers.
Ensure distributor pricing is within the MSRP range. No under/over-pricing.
Accompany Merchandisers on their Journey Plan to ensure a job well done.
Constant communication with Regional Sales Manager to stay on top of objectives.
Verify Merchandiser daily activity.

Minimum of HND in Business Administration, Marketing, or any related field.
10 years of relevant experience in FMCG, with 5 years in a supervisor/Manager position.
Proficiency in MS Suite (e.g. Excel)
Demonstrated ability to develop and implement sales strategies to achieve revenue, volume, and market-share targets.

31st December, 2026.

Sales Manager (FMCG Experience Only)