Sales Manager - Eastern Cape

Job Title: Sales Manager - Eastern Cape

Job Description

Job Title: Sales Manager - Eastern Cape

About Us: With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function: Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the Role

To lead a highly effective team of sales representatives in On-Trade to win market share for Diageo and outperform the competition.

• Manage execution of the Formal On-Trade Strategy as per defined standards of excellence in Business Plans and Cycle activity.
• Plan for sales effectiveness on a quarterly basis to achieve KPIs.
• Measure and review sales out performance.
• Build relationships with key On Trade and Redistributor customers.
• Manage sales budget and comply with Measurement and Evaluation business principles for the team.
• Full On-Trade database accountability.
• Effectively recruit, coach, develop and motivate people for a high performance culture.
• Build collaborative relationships with key internal stakeholders (Customer/Brand Marketing, Reserve, National Accounts, Off Trade, Sales OPS and HR).

Qualifications

• Bachelors Degree in Business Management or equivalent
• Valid Driver’s license

Experience

• 3-5 years Sales experience, including people leadership
• Commercial experience in FMCG is advantageous

Key Skills:

• People Management
• Coaching, networking and influencing
• Communication and selling skills
• Planning; negotiating; training and development; performance management; systems; problem solving, commercial acumen, collaboration

Worker Type:

• Regular

Primary Location:

• Port Elizabeth

Additional Locations:

Job Posting Start Date:

• 2026-10-13