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Sales Manager – E-commerce

Juwon Electric
Omole phase 2, Lagos Posted Oct 12, 2026
On-site

About this role

Juwon Electric

Juwon Electric, an Energy Company, is recruiting to fill the position below:

Job Title

  • Sales Manager – E-commerce

Location

  • Omole phase 2, Lagos

Employment Type

  • Full-time

Job Summary

  • The Sales Manager will lead and manage the sales team to achieve revenue and conversion targets.
  • The role is responsible for ensuring that leads generated through digital marketing and other channels are effectively followed up, converted into orders, and managed through the sales process.
  • The Sales Manager will monitor individual performance, improve sales processes, coach sales representatives, and provide accurate sales reports to management.

Key Responsibilities

  • Lead, supervise, and motivate the sales team to meet daily, weekly, and monthly sales targets.
  • Develop and implement sales strategies to increase revenue and customer conversion.
  • Monitor leads generated from Facebook/Meta Ads, Google Ads, WhatsApp, website enquiries, referrals, and other channels.
  • Ensure sales representatives follow up on leads promptly and consistently.
  • Track key metrics such as conversion rate, revenue, average order value, follow-up rate, cancellations, and individual sales performance.
  • Set individual and team KPIs and conduct regular performance reviews.
  • Coach sales representatives on objection handling, closing techniques, customer communication, and follow-up.
  • Identify reasons for lost sales and introduce strategies to improve conversion.
  • Work closely with the Digital Marketing/Ad Buying team to assess lead quality and campaign performance.
  • Collaborate with Customer Service, Logistics, Finance, and Operations to ensure smooth order fulfilment.
  • Monitor cancelled, failed, pending, and returned orders and recommend measures to reduce revenue loss.
  • Prepare daily, weekly, and monthly sales reports for management.
  • Recruit, onboard, train, and evaluate sales team members where required.
  • Maintain accurate customer and sales information using CRM systems, spreadsheets, or other sales-management tools.
  • Conduct competitor and market analysis and recommend opportunities for business growth.

Requirements

  • Bachelor's Degree / HND in Business Administration, Marketing, Sales, or a related discipline.
  • 3–5 years of relevant sales experience, preferably within e-commerce, retail, FMCG, telesales, or a high-volume sales environment.
  • At least 2–4 years of experience leading or supervising a sales team.
  • Demonstrable record of meeting or exceeding sales and revenue targets.
  • Strong understanding of lead conversion and online/e-commerce sales funnels.
  • Experience managing telephone, WhatsApp, social-media, or CRM-generated leads.
  • Good knowledge of sales reporting and performance analysis.
  • Proficiency in Microsoft Excel/Google Sheets and CRM tools.
  • Strong communication and people-management skills.

Key Skills

  • Sales Leadership
  • Lead Conversion
  • Closing & Negotiation
  • Sales Strategy
  • Team Management
  • KPI Management
  • CRM Management
  • Performance Analysis
  • Customer Retention
  • Revenue Growth
  • Coaching & Training
  • Reporting & Forecasting.

Preferred Candidate

  • A performance-driven Sales Manager who has successfully managed a high-volume sales team in an e-commerce environment and can demonstrate measurable improvements in conversion rates, revenue, and team productivity.

Application Closing Date

  • 30th November, 2026.

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