Sales Manager

Sales Manager

Cigalah Group

7 hours ago 2027/01/07

·Application closes in 59 days

Complete Questionnaire

Easy Apply

See match report See match report

Attach a Cover Letter

Complete Questionnaire

Follow This Company

Unfollow This Company

Print

Report this job

Share

Email

Messenger

WhatsApp

WhatsApp

X

Facebook

Translated into English by Bayt AI.

Click here to view the original.

Jeddah, Saudi Arabia

Full time · 12+ Years of Experience

500 Employees or more · Market Research

Get the Bayt App

Download the Bayt App to manage your real time conversation with the recruiter

Download App

Create a job alert for similar positions

Job description

JD 1 — Sales Director

Location: Saudi Arabia | Reports to: CEO / General Manager

Job purpose

Lead national sales across Modern Trade, Traditional Trade, Wholesale and other assigned channels, delivering sustainable growth, distribution expansion, profitability and operational excellence for a diversified portfolio of multinational FMCG principals.

Key accountabilities

Sales strategy and business planning

· Develop national channel, regional and principal-specific annual sales plans and budgets.

· Translate principal agreements and joint business plans into customer, territory and field targets.

· Identify distribution, assortment, coverage and new channel growth opportunities.

Commercial and financial delivery

· Deliver revenue, volume, gross margin and agreed contribution targets.

· Govern pricing, discounts, trade expenditure and cost-to-serve within delegated authority.

· Partner with Finance and Supply Chain on collections, inventory health, forecast accuracy and returns.

RTM and channel leadership

· Lead MT, TT and Wholesale channel heads and align channel-specific strategies.

· Improve outlet universe coverage, numeric and weighted distribution, sales force productivity and SFA adoption.

· Standardize branch reviews, execution standards, performance dashboards and corrective actions.

Principal relationships and governance

· Serve as senior commercial counterpart to multinational brand principals.

· Lead joint reviews, launch delivery, service commitments and corrective action plans.

· Balance principal-specific requirements with distributor capacity and overall portfolio profitability.

Organization and talent

· Coach channel heads and regional leaders, set KPIs and build succession capability.

· Coordinate with HR, Trade Marketing, Finance, Sales Operations and Logistics.

Key performance indicators

· Net sales and volume vs plan

· Gross margin and contribution

· Distribution and active outlets

· Availability and execution compliance

· Sales per route and cost-to-serve

· DSO, overdue receivables and stock ageing

· Principal JBP/SLA delivery

Candidate profile

Bachelor’s degree; MBA preferred. 15+ years FMCG sales experience, including 5+ years senior leadership; proven KSA national distribution, multi-channel sales, commercial finance and large-team leadership. English and Arabic proficiency.

Common distributor governance requirements

Multi-principal delivery: Distinct brand/principal commitments alongside integrated distributor resource deployment.

Decision rights: Document authority for customer terms, pricing, promotions, credit and trade investments.

Channel ownership: Define customer segmentation and channel boundaries to avoid MT/TT/Wholesale overlap.

Financial discipline: Signed agreements, approved discounts, claim substantiation and customer profitability visibility.

Execution transparency: Consistent sell-in, sell-out, distribution, inventory and outlet execution reporting.

Skills

• JD 1 — Sales Director

• Location: Saudi Arabia | Reports to: CEO / General Manager

• Job purpose

• Lead national sales across Modern Trade, Traditional Trade, Wholesale and other assigned channels, delivering sustainable growth, distribution expansion, profitability and operational excellence for a diversified portfolio of multinational FMCG principals.

• Key accountabilities

• Sales strategy and business planning

• · Develop national channel, regional and principal-specific annual sales plans and budgets.

• · Translate principal agreements and joint business plans into customer, territory and field targets.

• · Identify distribution, assortment, coverage and new channel growth opportunities.

• Commercial and financial delivery

• · Deliver revenue, volume, gross margin and agreed contribution targets.

• · Govern pricing, discounts, trade expenditure and cost-to-serve within delegated authority.

• · Partner with Finance and Supply Chain on collections, inventory health, forecast accuracy and returns.

• RTM and channel leadership

• · Lead MT, TT and Wholesale channel heads and align channel-specific strategies.

• · Improve outlet universe coverage, numeric and weighted distribution, sales force productivity and SFA adoption.

• · Standardize branch reviews, execution standards, performance dashboards and corrective actions.

• Principal relationships and governance

• · Serve as senior commercial counterpart to multinational brand principals.

• · Lead joint reviews, launch delivery, service commitments and corrective action plans.

• · Balance principal-specific requirements with distributor capacity and overall portfolio profitability.

• Organization and talent

• · Coach channel heads and regional leaders, set KPIs and build succession capability.

• · Coordinate with HR, Trade Marketing, Finance, Sales Operations and Logistics.

• Key performance indicators

• · Net sales and volume vs plan

• · Gross margin and contribution

• · Distribution and active outlets

• · Availability and execution compliance

• · Sales per route and cost-to-serve

• · DSO, overdue receivables and stock ageing

• · Principal J