Sales Director – Target & Drug Channels

Sales Director – Target & Drug Channels

Description

• Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

• Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

• At BIC, we create products that make everyday life simpler and more joyful. As the Sales Director – Target & Drug Channels, you will play a pivotal role in driving profitable growth across two of BIC's most strategic retail channels. This highly visible leadership position is responsible for developing, partnering, and executing the commercial strategy for Target and the U.S. Drug Channel, delivering sustainable sales growth, strengthening customer partnerships, and maximizing profitability across a diverse portfolio of brands.

• Reporting into senior commercial leadership, you will lead customer strategy, annual business planning, negotiations, and financial performance while partnering closely with Marketing, Category Management, Supply Chain, Finance, Customer Marketing, Customer Service, Legal, and Product Development to bring winning strategies to market.

• This role also provides leadership, coaching, and development for the sales organization, fostering a high-performing team focused on collaboration, accountability, and executional excellence.

What You'll Do

• Lead Customer Strategy & Business Growth

• Develop and execute the long-term commercial strategy for Target and the U.S. Drug Channel, aligning customer priorities with BIC's strategic objectives.

• Build trusted relationships with executive and senior-level customer stakeholders, positioning BIC as a preferred strategic partner.

• Lead annual joint business planning, customer negotiations, assortment decisions, promotional planning, and pricing strategies.

• Identify opportunities to expand distribution, improve product assortment, and accelerate category and market share growth.

• Deliver Financial Performance

• Own delivery of annual sales, profit, market share, and customer-specific financial objectives.

• Manage the customer P&L, ensuring disciplined investment decisions that maximize profitable growth.

• Lead Business Development Fund (BDF) planning and customer investment strategy while optimizing trade spending effectiveness.

• Manage regional operating expenses (OPEX) and ensure responsible budget stewardship.

• Analyze market trends, competitive activity, consumer insights, and financial performance to inform strategic business decisions.

• Drive Cross-Functional Ex