Sales Development Representative

Sales Development Representative at Workium

About This Role

The Sales Development Representative (SDR) is the engine room of Workium's growth function. You will own the top of our sales funnel — researching the right partners and clients, building qualified outbound campaigns, and handing warm, well-prepped opportunities to the Business Development team to close. You'll also help us run a high-quality calendar of webinars and live sessions that turn prospects into pipeline. This is a hands-on, output-focused role for someone who enjoys the craft of outbound — sharp messaging, tidy CRM data, fast follow-up — and wants to grow into a full Business Development career inside a fast-moving global migration platform.

Responsibilities

Lead Generation & Sales Outreach:

• Research and build qualified prospect lists using LinkedIn Sales Navigator, Google, Apollo, Lusha and relevant industry directories
• Plan and execute multi-touch outbound campaigns across cold email, LinkedIn and other channels — every sequence written for the segment, not blasted
• Qualify inbound and outbound leads against the agreed ICP (Ideal Customer Profile) and disqualify quickly where there is no fit
• Book discovery calls for the Business Development team and own the pre-call brief (company context, why now, why us)
• Run timely, personalised follow-up communication with leads at every stage of the early funnel

CRM & Administrative Support:

• Maintain and organise the CRM / lead tracker (Notion) — every account, contact, touchpoint and outcome logged within 24 hours
• Keep stages, owners, next-action dates and source attribution accurate at all times
• Produce a weekly performance summary on lead generation, outreach volumes, response rates, meetings booked and stage-to-stage conversion
• Spot pipeline bottlenecks early and flag them to the Partnerships & Growth Manager

Digital Events & Webinar Support:

• Help organise, promote and run online events, webinars and live sessions targeted at our agency, employer and individual segments
• Create or edit event materials (slides, social cards, one-pagers) using Canva and our brand templates
• Set up and manage registration flows on Zoom, Google Forms, Eventbrite or Calendly
• Own attendee communication — reminder emails, day-of-event nudges, post-event thank-you messages and replay sends
• Provide technical support during events (polls, Q&A, recording, chat moderation, breakout rooms)
• Run post-event lead enrichment and pass qualified attendees into the outbound and BD pipelines

Cross-functional Support:

• Partner with Marketing on landing pages, lead magnets and campaign messaging
• Partner with the BD team on account research, pursuit plans and proposal collateral
• Surface field-level feedback (objections, pricing pushback, recurring questions) back to product, content and leadership

Requirements

• 1–3 years of experience in an SDR, BDR, inside-sales, recruiting or outbound marketing role — B2B preferred
• Native-level written and spoken English. A second international language (French, Portuguese, Arabic, German, Spanish) is a strong plus
• Proven ability to write personalised outbound copy that actually gets replies — not template-stuffed mail-merge
• Strong working knowledge of LinkedIn (Sales Navigator preferred), Google Workspace, Notion and Canva
• Comfort with email marketing / automation tools — Mailchimp, Apollo, Lemlist, Instantly or similar
• Experience setting up and running webinar / event tech — Zoom, Eventbrite, Calendly, Google Meet
• Organised, deadline-driven and CRM-disciplined — you keep your own pipeline tidy without being chased
• High emotional intelligence — you can read a prospect, adjust tone, and know when to push and when to step back
• Reliable computer and stable broadband, comfortable working remotely with UK / EU core hours

Preferred Qualifications:

• Experience in migration, mobility, edtech, recruitment, HR-tech or international placement industries

• Familiarity with the African talent market and global migration corridors

• Exposure to ABM (account-based marketing) or partner-led growth playbooks

• Experience contributing to content (LinkedIn posts, short-form video scripts, event speaker briefs)

• Compensation: Base salary + Commissions (200,000- 350,000) NGN