Sales Development Representative

Sales Development Representative

Infrasity

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About the role

Sales Development Representative (SDR)

Company: Infrasity Location: Janakpuri, New Delhi Employment Type: Full-time Work Mode: On-site Experience: 1–2 years Joining: Immediate joiners preferred

About Infrasity

Infrasity works with DevTools and AI infrastructure startups on developer marketing and technical content. We help engineering-led companies improve their visibility through technical blogs, documentation, videos, and AI search optimization.

Our clients operate across AI infrastructure, developer tools, platform engineering, and cloud automation.

Role Overview

We are looking for a proactive and results-driven Sales Development Representative (SDR) to build outbound sales pipelines and generate qualified meetings with potential clients in the DevTools and AI infrastructure ecosystem.

You will execute targeted outreach campaigns across email and LinkedIn, research prospective companies, test messaging strategies, and connect with decision-makers, including founders, CMOs, and Developer Relations (DevRel) leaders.

You will work directly with the founder to refine outbound strategies, improve campaign performance, and contribute to Infrasity’s go-to-market efforts.

Key Responsibilities

• 1. Outbound Sales & Campaign Execution

• Execute targeted outbound campaigns through cold email, LinkedIn, and relevant ecosystem channels.

• Create and manage email sequences, follow-ups, and daily outreach activities.

• Maintain a consistent outreach cadence across multiple email accounts.

• Identify and engage qualified prospects to generate discovery meetings.

• 2. Prospect Research & Lead Generation

• Identify potential customers using signals such as recent funding, hiring activity, competitor customers, and startup ecosystem databases.

• Research companies operating in AI infrastructure, AI agents, FinOps, platform engineering, cloud automation, and DevTools.

• Build, maintain, and qualify prospect lists for outbound campaigns.

• Identify relevant decision-makers and personalize outreach based on their roles and business needs.

• 3. Campaign Optimization

• Test email subject lines, messaging angles, and outreach sequences.

• Track campaign performance across different industry segments.

• Analyze engagement and reply rates to identify opportunities for improvement.

• Collaborate with the founder and team to refine messaging and improve conversion rates.

• 4. Reporting & Pipeline Management

• Maintain regular reports on outreach volume, replies, and meetings booked.

• Track email performance, LinkedIn outreach, campaign results, and pipeline opportunities.

• Maintain accurate prospect and activity records in CRM systems.

• Monitor progress against weekly outreach and monthly meeting-generation targets.

• Tools & Platforms

• Apollo

• LinkedIn Sales Navigator

• Yet Another Mail Merge (YAMM)

• CRM platforms

• Email sequencing and outreach tools

• Required Qualifications & Skills

• 1–2 years of experience in SDR, Business Development Representative (BDR), outbound sales, or a similar role.

• Hands-on experience with cold emailing, LinkedIn outreach, and lead generation.

• Familiarity with prospecting tools such as Apollo and LinkedIn Sales Navigator.

• Strong written communication, research, and personalization skills.

• Ability to manage outreach campaigns, follow-ups, and pipeline reporting.

• A target-oriented mindset with a focus on generating qualified meetings.

• Willingness to work full-time from Infrasity’s Janakpuri, New Delhi office.

• Immediate availability or a short notice period preferred.

• Preferred: Experience selling to B2B SaaS companies, developer-focused businesses, DevTools startups, or AI infrastructure companies.

• Performance Metrics

Performance will be evaluated based on:

• Outreach activity: Email volume, LinkedIn outreach, and follow-up consistency.

• Engagement: Reply rates, positive responses, and conversations initiated.

• Meeting generation: Number of qualified discovery meetings booked.

• Pipeline contribution: Qualified opportunities generated through outbound campaigns.

• Campaign effectiveness: Improvements in messaging, targeting, and conversion rates.

• Why Join Infrasity?

• Work directly with the founder and contribute to outbound sales strategy.

• Gain exposure to fast-growing DevTools, B2B SaaS, and AI infrastructure startups.

• Take ownership of outbound campaigns and pipeline generation.

• Contribute to building and refining go-to-market processes in a growing company.

• Must-have skills

• cold emailinglead generationB2B Sales

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