About this role
McGraw Hill
Overview
Make an Impact! Do you enjoy building relationships and opening doors to new opportunities? At McGraw Hill, our Sales Development Representative drives growth and helps build the future of learning. If you have the drive and communication skills to thrive in a fast-paced, target-driven environment, we want to learn more about you.
This role is a critical part of our European Sales organization, responsible for generating qualified sales opportunities across the region. Based in India, the Sales Development Representative (SDR) will drive outbound prospecting and lead generation across multiple European markets, working from our existing prospect database and identifying new stakeholders within target institutions. This is a purely outbound, top-of-funnel role focused on creating meaningful conversations with relevant prospects, qualifying opportunities, and generating qualified meetings for the European sales team.
What can you expect from the position?
- Proactively engage prospects across Europe through personalized email outreach, outbound calls, and other approved professional channels.
- Research target universities, medical schools, hospitals, healthcare organizations, engineering institutions, and corporates to identify decision-makers, influencers, and potential champions.
- Conduct qualification conversations to determine institutional fit, business need, relevant solutions, and purchasing timelines.
- Book qualified meetings and generate sales-qualified leads and new opportunities for the European sales team, including re-engaging lapsed or inactive accounts.
- Maintain accurate, up-to-date records of all prospect interactions, statuses, and follow-ups in Salesforce/Asana.
- Ensure strict compliance with GDPR, ePrivacy, and applicable data protection regulations across all outreach activity.
- Collaborate closely with European Account Managers, Sales Management, and Marketing as an extension of the regional sales organization.
Experience & Education skills
- Previous experience in SDR, BDR, inside sales, telesales, lead generation, or outbound B2B sales.
- Demonstrated track record of generating leads through outbound activity.
- Excellent spoken and written English; additional European languages a plus.
- Strong telephone and written communication skills, particularly for personalized outreach.
- Experience working with a CRM, preferably Salesforce; familiarity with Asana a plus.
- Ability to research accounts and map relevant stakeholders within complex institutions.
- Comfortable working independently in a remote environment with overlapping European working hours.
- Experience selling into education, healthcare, medical education, engineering, academic publishing, SaaS, or similar B2B environments is desirable.
- Experience prospecting universities, medical schools, hospitals, or engineering corporations is a plus.
- Understanding of GDPR / European data protection requirements is preferred.
Soft Skills
- Strong commercial awareness and ability to recognize and escalate genuine business opportunities.
- Excellent organizational and follow-up skills across a large, multi-country prospect base.
- Cultural awareness and adaptability when engaging prospects from different European markets.
- Persistence balanced with professionalism, consistent follow-up without becoming intrusive.
- Strong attention to detail and comfort working toward targets and activity metrics.
Why work with us? There has never been a better time to join McGraw Hill. In our culture of curiosity and innovation, you will be able to own your growth and develop as we do.
As an education innovation company, we are proud to play our part by inspiring learners around the world. If you bring your curiosity, we will help you grow in a collaborative environment where everyone shares a passion for success.
Are you ready for a new challenge? Apply for a career at McGraw Hill and together, we will impact the world.
McGraw Hill is committed to celebrating and supporting the differences that make us each unique and will not discriminate based on a person's gender, gender identity or expression, nationality, color, race, ethnicity, religion, sexual orientation, disability, appearance or veteran status. We are proud to be an equal opportunity employer, and we will also provide reasonable accommodation to qualified individuals with disabilities. We also support our employees' and job applicants' rights to discuss compensation. Click here to learn more.