Sales Development Executive

The Hershey Company - Sales Development Executive

Summary: The Sales Development Executive will be responsible for end-to-end visicooler (VC) lifecycle management, ensuring optimal deployment, performance, and maintenance of assets to drive sales throughput, visibility, and asset productivity. The role requires strong cross-functional coordination across Sales, Supply Chain, 3P partners, and OEMs to ensure seamless execution and adherence to defined SOPs.

Major Duties/Responsibilities: Visicooler End-End Management Deployment planning:

• Execute visicooler deployment plans aligned with GTM priorities and regional targets
• Coordinate with stakeholders including:
• Manufacturers
• Logistics partners
• 3P deployment agencies
• Sales team & distributors (CFAs)
• Ensure proper store selection, site readiness, and installation planning End to End Operations:
• Act as the single point of contact (SPOC) between Sales and external partners
• Drive complete deployment lifecycle:
• Store identification & enrollment
• Deployment execution
• Asset tagging and tracking
• Ensure adherence to standard deployment SOPs and timelines Asset Tracking, Audit & Redeployment
• Ensure accurate asset tagging, geo-tracking, and scanning compliance
• Conduct periodic audits to validate asset presence and functionality
• Identify underperforming assets and drive redeployment actions Performance Management:
• Track and drive VC performance KPIs including:
• Productivity (PDO)
• Billing compliance
• Throughput & usage
• Ensure 100% billing and productivity improvement through better utilization
• Drive adoption of performance dashboards and tracking tools Merchandising & In-Store Excellence
• Ensure correct placement, visibility, and planogram compliance
• Drive:
• Right merchandising
• Promotional execution
• Visibility standards in-store
• Improve consumer visibility and offtake via better VC execution Stakeholder Management & Training
• Work closely with Sales teams to ensure consistent usage of VC systems
• Train field teams on:
• Portal/dashboard usage
• Performance improvement actions
• Collaborate with cross-functional teams (Marketing, Supply, Tech, Analytics)
• Support and track VC maintenance on day to basis or work closely with Voltas technical support team to manage day to day day basis VC complaints Maintenance & Service Management
• Track and manage daily visicooler complaints and service requests
• Coordinate with OEM partners (e.g., Voltas) for timely resolution
• Ensure adherence to service TAT and AMC guidelines
• Minimize downtime through proactive escalation and follow-ups Key Success Metrics (KPIs)
• VC Productivity (PDO improvement)
• % Asset Availability & Functionality
• % Clean / Pristine Scanning Compliance
• Complaint Resolution TAT adherence
• Billing compliance (% VC billed)
• Redeployment effectiveness Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:
• This role requires coordination and communication skills across multiple business partners including Sales, Transformation, Supply chain, Marketing, Consumer insights and external partners
• Excellent team player, individual starter
• Demonstrated ability to be accountable for execution and results
• Strong verbal and written communicator to wide breadth of audiences including senior management
• Skillful usage of Microsoft Office in business document development and presentation, including Word, Excel and PowerPoint Education: MBA Candidate, B school are preferred

Experience

Competencies:

• Good interpersonal skills; Excellent Project Management; Strong analytical & problem-solving skills.
• 2–5 years of experience in Sales / Trade Marketing / Asset Management roles
• Strong execution rigor and problem-solving ability
• Excellent stakeholder management & coordination skills
• Comfort with data, dashboards, and digital tools