Sales Area Manager

About the Role The Sales Area Manager is responsible for commercial development within the North-East Italy territory, with the goal of growing market share, volumes, and profitability across the Harvest Equipment product lines. The role reports to the Harvesting Sales Manager and works closely with the dealer network and end customers across Veneto, Friuli-Venezia Giulia, Trentino-Alto Adige, Emilia-Romagna and part of Toscana. What You'll Do

• Achieve assigned commercial targets in terms of volumes, market share, and margins.
• Define, negotiate, and monitor annual business plans with dealers in the assigned area, ensuring implementation and follow-up.
• Build effective sales plans with dealers covering orders, retail contracts, and deliveries to maximize coverage across all product lines.
• Develop local marketing plans with dealers including promotional events, field demonstrations, open days, factory visits, and product presentations to strengthen brand presence in the territory.
• Monitor dealer financial results, business management, and capital structure required to sustain market activity; manage wholesale credit risk in collaboration with CNH Capital, acting as the interface between CNH Capital and the dealer network.
• Support dealers in the correct use of company commercial tools (CRM, Sales App, Equipment, Customer Experience Portal, Sales Training tool, etc.).
• Identify new network development opportunities in collaboration with the Network Development function.
• Analyze market potential, trends, and competitor activity, proposing concrete development actions.
• Provide central functions (Marketing, Sales Administration, Network Development, CNH Capital, After Sales) with inputs on pricing, commercial risks, and opportunities from the assigned area.
• Coordinate with central functions to align on pricing, risks, and opportunities from the assigned area.