Sales and Marketing Officer

Sales and Marketing Officer

Tokiye Integrated Medical Service was created to address the critical needs in healthcare project management with an emphasis on effective and efficient service delivery. The company is driven by a passion for excellence and a commitment to professional service, aiming to elevate Nigeria’s healthcare system to international standards.

Sales and Marketing Officer

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 2 - 4 years
• Location Lagos
• Job Field Sales and Business Development

Role Overview

• To drive patient acquisition, corporate partnerships, referral relationships and brand visibility for the hospital through effective digital marketing, business development and relationship management.
• The role requires a commercially minded professional who can grow the hospital's online presence while building strong relationships with corporate organizations, HMOs, clinics and other healthcare partners to increase patient visits and revenue.

Key Responsibilities

Corporate Sales and Business Development:

• Identify and approach companies, government agencies, schools, organisations and other potential corporate clients.
• Develop relationships with corporate HR teams, administrative managers and decision-makers to promote corporate health checks, medical screenings and employee healthcare services.
• Conduct cold outreach, business visits, presentations and follow-ups to generate new business.
• Prepare proposals, service presentations and quotations for corporate clients.
• Maintain a pipeline of prospects and convert leads into active corporate accounts.

HMO and Healthcare Partnerships:

• Support the development and management of relationships with HMOs, clinics, laboratories, pharmacies and other healthcare partners.
• Assist with HMO panel applications, onboarding documentation and follow-up processes.
• Develop referral relationships that support appropriate patient referrals and increase awareness of the hospital's specialist services.
• Support the implementation of patient referral, loyalty and corporate wellness programs where applicable.

Marketing Analytics and Reporting:

• Maintain weekly trackers for leads, enquiries, corporate visits, proposals, conversions and revenue generated.
• Prepare weekly performance reports against agreed sales and marketing KPIs.
• Monitor competitor activities, market trends and opportunities for service promotion.
• Recommend practical improvements based on campaign performance, customer feedback and sales results.

Digital Marketing and Brand Management:

• Manage the hospital's so