Route to Market Manager

About the Role

As Route to Market Manager, you will lead the design, execution, and evolution of Coca-Cola HBC’s route-to-market logistics network, ensuring operational excellence, cost efficiency, and customer service leadership. As a senior member of the logistics leadership team, you will shape strategic distribution design and enable scalable, sustainable growth across all channels and Egypt’s geographies. What You'll Do

• Define and continuously improve the end-to-end route-to-market model — from manufacturing plants to customers — aligning service levels, cost-to-serve, and business priorities.

• Lead long-term network optimization: fleet strategy, depot footprint, and delivery channel configuration (direct store delivery, distribution partners, rural expansion).

• Partner with Commercial and Finance teams to translate market strategy into efficient and profitable logistics design.

• Drive logistics execution excellence across all delivery routes and 3PL partners, ensuring on-time delivery, productivity, and cost optimization.

• Establish and monitor key logistics KPIs: cost per case/km, drop size, service level, route efficiency, and vehicle utilization.

• Lead structured reviews and improvement programs focused on cost-to-serve reduction and service enhancement.

• Champion digital and analytics transformation in route optimization, GPS tracking, and planning systems.

• Introduce continuous improvement methodologies (Lean / Six Sigma) and foster a culture of performance and accountability.

• Build RTM capability within the logistics team — developing talent, future leaders, and technical expertise.

• Act as the key interface between Supply Chain, Commercial, Planning, and Finance for route-to-market decisions.

• Influence senior stakeholders to ensure alignment of logistics design with market ambitions and commercial realities.

• Manage strategic relationships with external logistics partners to deliver best-in-class service and efficiency.

• Ensure all route-to-market operations comply with company standards, safety regulations, and sustainability objectives.

• Drive continuous risk assessment and business continuity planning across all delivery channels. What We're Looking For

• Bachelor’s or Master’s in Supply Chain, Logistics, or Industrial Engineering.

• 8–12 years in logistics network design or route-to-market leadership within FMCG or large-scale distribution networks.

• Proven experience managing multi-channel distribution (traditional trade, modern trade, direct dispatch … etc).

• Strong analytical mindset with ability to convert data into actionable route designs and productivity gains.

• Exceptional stakeholder management and leadership skills — able to influence across functions and levels.

• Track record of leading transformation, implementing new systems, or optimizing distribution networks.

• Commercial acumen and customer orientation — ability to balance cost and service while enabling market growth is preferred.

• Certification or experience in Lean / Six Sigma / Continuous Improvement is a plus

• Proven success leading teams through change and developing high-performing, engaged teams. Nice to Have

• Certification or experience in Lean / Six Sigma / Continuous Improvement is a plus

• Experience with GPS tracking and planning systems Compensation & Benefits

• Benefits

• Bonus incentives

• Development opportunities

• Equal opportunity employer

• Work with iconic brands

• Supportive team