About this role
Role Overview
As a Retail Marketing Specialist, you will help shape how consumers experience Converse at retail. By bringing seasonal stories, product priorities, and brand expressions to life in-store, you will contribute to creating engaging consumer journeys and consistently elevated retail experiences across Greater China.
Key Responsibilities
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Support the execution of seasonal campaigns, product launches, and retail marketing programs.
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Ensure strong in-store presentation and consistent brand experience across retail doors.
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Coordinate the deployment of marketing materials, tools, and communications to stores.
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Partner with Retail, Commercial, and Operations teams to drive effective execution and resolve retail-related issues.
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Monitor store execution and provide insights to improve future programs and consumer experiences.
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Support new store openings, renovations, and special retail initiatives. Key Performance Indicators
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Timely execution of seasonal retail marketing campaigns.
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Consistent delivery of brand experience and store presentation standards.
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Effective implementation of in-store communication and consumer engagement programs.
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Contribution to seasonal business objectives. Qualifications
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3-4 years of experience in Retail Marketing, Retail Operations, Visual Merchandising, or a related field.
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Experience supporting retail campaigns, store activations, or brand initiatives.
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Strong project management and organizational skills.
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Excellent communication and cross-functional collaboration abilities.
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Proactive, detail-oriented, and solution-driven mindset.
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Fluent in Mandarin and English.
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Passion for sport, fashion, culture, and consumer experience.