About this role
Role Overview
As a Retail Marketing Specialist, you will help shape how consumers experience Converse at retail. By bringing seasonal stories, product priorities, and brand expressions to life in-store, you will contribute to creating engaging consumer journeys and consistently elevated retail experiences across Greater China.
Key Responsibilities
- Support the execution of seasonal campaigns, product launches, and retail marketing programs.
- Ensure strong in-store presentation and consistent brand experience across retail doors.
- Coordinate the deployment of marketing materials, tools, and communications to stores.
- Partner with Retail, Commercial, and Operations teams to drive effective execution and resolve retail-related issues.
- Monitor store execution and provide insights to improve future programs and consumer experiences.
- Support new store openings, renovations, and special retail initiatives.
Key Performance Indicators
- Timely execution of seasonal retail marketing campaigns.
- Consistent delivery of brand experience and store presentation standards.
- Effective implementation of in-store communication and consumer engagement programs.
- Contribution to seasonal business objectives.
Qualifications
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3-4 years of experience in Retail Marketing, Retail Operations, Visual Merchandising, or a related field.
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Experience supporting retail campaigns, store activations, or brand initiatives.
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Strong project management and organizational skills.
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Excellent communication and cross-functional collaboration abilities.
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Proactive, detail-oriented, and solution-driven mindset.
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Fluent in Mandarin and English.
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Passion for sport, fashion, culture, and consumer experience.
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Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees,
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permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each
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one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous
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benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a
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brand that celebrates the unique and creative people of the world. Together, we’re different.
What You Can Expect
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
Careers
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