Response Handler / Lead Engagement Executive

Job Title: Response Handler / Lead Engagement Executive

Department: Marketing

Reports To: Head of Marketing / CEO

Job Summary

The Response Handler is responsible for actively managing and responding to all inbound client inquiries across multiple marketing channels. The role focuses on first-contact engagement, lead qualification, structured follow-ups, and accurate CRM management to ensure efficient handover to the sales team and high conversion support.

Key Responsibilities

• 1. Inquiry Management

• Actively and promptly respond to all inbound inquiries across all marketing channels including WhatsApp, website forms, social media platforms, and email.

• Ensure professional, consistent, and brand-aligned communication.

• 2. Lead Qualification

• Qualify all inbound leads before assigning them to the sales team.

• Filter out unqualified leads to improve sales efficiency.

• 3. Lead Nurturing & Follow-Ups

• Send structured and timely follow-up messages to unresponsive and warm leads.

• Maintain regular engagement to nurture leads until conversion or disqualification.

• 4. CRM Management

• Upload all qualified leads into the CRM system in a timely and accurate manner.

• Maintain complete and updated lead records and statuses.

• 5. Post-Handover Follow-Ups & Reporting

• Follow up on leads handed over to the sales team to track response and engagement.

• Collect and report data on response rates, follow-up effectiveness, and lead quality.

Requirements

• Key Skills & Competencies:

• Strong written and verbal communication skills

• Attention to detail and accuracy

• Ability to manage multiple communication channels

• Basic understanding of sales funnels and CRM systems

• Proactive, professional, and client-focused mindset

• Performance Metrics (KPIs):

• Response time to inquiries

• Lead qualification accuracy

• CRM data completeness

• Follow-up consistency

• Lead response and engagement rates

• Requirements

• Strong written and verbal communication skills

• Attention to detail and accuracy

• Ability to manage multiple communication channels

• Basic understanding of sales funnels and CRM systems

• Proactive, professional, and client-focused mindset