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Responsable du marketing cinématique - Lead Marketing Cinematic

Game Loft
Montreal
Hybrid

About this role

Job title: Responsable du marketing cinématique - Lead Marketing Cinematic

We are looking for a hands-on, technically proficient Lead Marketing Cinematic to support the Creative Agency Lead in managing the video production stream for our studio’s diverse portfolio of games. This role is pivotal in guiding our capture artists and video editors as they produce high-impact marketing and user acquisition assets—including trailers, gameplay showcases, and social media content—for PC, console, and mobile platforms.

As the discipline's primary reference, you will oversee cinematic and gameplay capture, editing, pacing, and visual storytelling. You will balance hands-on production with leadership responsibilities, ensuring that our video team operates with high quality, consistency, and efficiency.

Key Responsibilities

  • Leadership & Team Support

  • Operational Ownership: Manage the day-to-day video production stream, including task prioritization, blocker resolution, and timeline management.

  • Mentorship: Provide regular check-ins, constructive feedback, and growth support to capture artists and video editors.

  • Standards & Documentation: Define production standards, naming conventions, and technical workflows; onboard new team members; and create documentation to facilitate training.

  • Performance Reporting: Assist the Creative Agency Lead in monitoring team workload, morale, and performance risks.

  • Hands-on Production and Technical Expertise

  • Content Creation: Produce high-quality video content for complex or high-priority projects.

  • Engine Mastery: Utilize deep knowledge of Unity and Unreal to capture in-game footage, manage camera setups, and troubleshoot technical constraints within game builds.

  • Editing Excellence: Apply a strong sense of rhythm, storytelling, and sound design to final edits, ensuring assets are optimized for various platforms.

  • Pipeline Improvement: Continuously refine and document capture workflows to increase speed, clarity, and reliability.

  • Production Oversight and Quality Control

  • Project Organization: Partner with the Creative Project Manager to assess briefs, estimate effort, and identify production risks.

  • Quality Assurance: Review all assets prior to stakeholder delivery, ensuring adherence to brand identity, art direction, and marketing objectives.

  • Feedback Loop: Provide precise, actionable feedback on shot composition, framing, staging, gameplay readability, and technical polish.

  • Collaboration

  • Cross-Functional Partnership: Collaborate with Marketing, User Acquisition, and Game teams to clarify constraints and align on the creative direction.

  • Internal Liaison: Serve as the technical bridge between stakeholders and the creative team, ensuring feedback is clearly communicated and implemented.

  • Expected Outcomes

  • Team Performance: Artists receive consistent guidance, leading to higher-quality cinematic and gameplay captures.

  • Production Efficiency: The video stream is organized with clear visibility into progress and fewer technical blockers.

  • Asset Quality: Deliverables consistently meet brand goals, with improved visual storytelling and technical polish.

  • Innovation: Established, documented, and improved Unity capture workflows.

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