About this role
About the Role Join the Relationship Marketing Strategy team at Merkle within dentsu to develop omnichannel, first‑party data–driven customer experiences. The team partners with media, analytics, and Salesforce Marketing Cloud delivery to design segmentation, personas, and customer journeys that enable true 1:1 people‑based marketing. You will craft omnichannel strategies across CRM, email, SMS, web, and mobile app to help clients unlock first‑party data value and transform it into personalized, connected experiences. As a senior client‑facing leader, you will cultivate trusted relationships, uncover growth opportunities, and ensure engagements deliver meaningful value. Roles span Senior Associate through Senior Director. This opportunity is open to remote, U.S.-based candidates; Dentsu may designate hub offices (Chicago, metro Detroit, Los Angeles, New York City). Commutable candidates are expected to work from a hub three days per week (two days for Los Angeles); those outside commutable range may be designated as remote depending on role and business needs. What You'll Do
- Support and/or lead the creation and delivery of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels.
- Translate first‑party data opportunities, MarTech advancements, and CRM capabilities into actionable marketing strategies.
- Develop customer personas, segmentation strategies, and full‑funnel customer journey frameworks that shape personalized experience to align to client objectives.
- Partner with media, analytics, and delivery teams to bring strategies to life.
- Provide strategic leadership across client engagements and become a trusted advisor to senior stakeholders.
- Identify growth opportunities and deliver recommendations that strengthen long‑term client relationships.
- Define key data points and performance indicators to measure the impact of strategy and optimization opportunities.
- Guide cross‑functional partners—creative, account management, operations, and analytics—to ensure unified, customer‑centric execution.
- Define meaningful KPIs, measurement plans, and insight frameworks to quantify the impact of marketing strategies on business outcomes. What We're Looking For
- Extensive experience developing omnichannel customer marketing or CRM strategies.
- Proven background working with first‑party data, personalization, and 1:1 marketing programs.
- Understanding of segmentation methodologies, persona development, and customer journey design.
- Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms (i.e., Braze, Marketo, Adobe).
- Ability to translate insights and technology capabilities into strategic recommendations.
- Skills & Competencies: Strategic and analytical thinking, with strong problem‑solving skills; data‑driven decision‑making; client relationship leadership; excellent storytelling and presentation skills; ability to simplify complex ideas and data into clear, actionable strategies; strong sense of ownership and accountability; curiosity about emerging technology and evolving consumer behavior. Compensation & Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For details, visit www.dentsubenefitsplus.com.