About this role
Job title: Regional Strategic Marketing Manager, Beauty & Home, IMEA
About the Role This high-visibility leadership role will develop and drive the execution of the regional marketing strategy for Beauty & Home a dynamic, innovative and consumer focused business. The Regional Marketing Manager will be responsible for developing and executing the regional growth strategy aligned with the global strategy for each market segment, coordinating with global teams to ensure alignment and execution.
What You'll Do
- Develop and implement the regional marketing strategy with a sense of urgency to achieve the desired target market position, aligned with the global LLS strategy
- Align the regional strategy with the global Beauty & Home team, working with Global Strategic Marketing to ensure seamless execution
- Develop a solid understanding of unmet regional needs and identify product gaps to influence the global innovation roadmap
- Track regional trends and consumer preferences to understand the brand ecosystem and potential value creation initiatives
- Identify new product/formula/concept development and manage regional innovation projects following corporate Stage & Gate processes
- Drive new business development and position Lubrizol as a differentiated supplier in focused sectors
- Develop growth plans by connecting customer needs with Lubrizol core technologies and propose new applications for the existing portfolio based on regional insights
- Partner with Regional Applications and Sales to ensure a strong pipeline and execution of regional projects throughout the process
- Maintain external relationships and stay abreast of industry trends
- Collaborate with Product Management on regional launch price strategy to achieve financial and growth targets
- Lead regional new product/concept launches by defining positioning, pricing and placement for market acceptance
- Direct and/or develop promotional activities, sales tools, advertising, customer presentations, trade shows and conferences
- Plan, execute and oversee regional digital marketing including marketing database, email and display advertising, and manage regional lead generation
- Measure and report performance of marketing campaigns and assess against goals such as ROI and KPIs
What We're Looking For
- Bachelor’s degree in business, chemistry or pharmaceutical
- 10 years of marketing and/or business development experience in B2B and/or B2C
- Experience in the personal care industry
- Demonstrated ability to work in a matrix, multinational organization
- Commercial development acumen including value chain analysis, customer needs analysis and value proposition
- Creative marketing skills/capabilities
- Excellent verbal and written communication skills
- Demonstrated leadership and cross-functional collaboration capabilities
- Strong leadership and interpersonal skills to drive results through cross functional environments
- Expected travel approximately 30%
- MBA with marketing focus or PhD in related subjects are considered a plus
Nice to Have
- MBA with marketing focus or PhD in related subjects are considered a plus
Compensation & Benefits
- Salary information is not provided in the posting