About this role
About the Role
Regional Senior CRM Associate will lead CRM programs across the region for RAPP’s advertising services portfolio, driving customer engagement and lifecycle value. This role focuses on data-driven marketing and cross-functional collaboration to optimize campaigns and deliver measurable results.
What You'll Do
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Develop and manage regional CRM programs and customer journeys across multiple markets.
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Analyze customer data and campaign performance to optimize segmentation, messaging, and channels.
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Collaborate with marketing, product, and sales teams to implement lifecycle programs and retention strategies.
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Monitor KPIs, prepare reporting, and recommend improvements to maximize customer value.
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Ensure compliance with data privacy standards and maintain data quality.
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What We're Looking For
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Proven experience in CRM, lifecycle marketing, or marketing automation.
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Strong analytical skills and ability to derive insights from data.
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Experience with cross-region program implementation and stakeholder collaboration.
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Excellent communication and project-management abilities.
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Bachelor's degree in Marketing, Business, or a related field.
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Nice to Have
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Experience with CRM platforms and marketing automation tools.
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Familiarity with advertising services and B2B or B2C customer journeys.
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Bonus: exposure to Adobe Marketing Cloud or similar martech stacks.
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Compensation & Benefits
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Not specified in the posting; benefits and salary details are typically discussed during the interview process.