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Regional Sales Manager, Turkic Republics

Nilfisk
Astana, Tashkent, Baku, Tbilisi
On-site

About this role

Job title: Regional Sales Manager, Turkic Republics

About the Role The Turkic Republics Regional Sales Manager will lead and expand Nilfisk's sales operations across Turkic-speaking markets, including Azerbaijan, Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and other relevant markets. The role focuses on revenue growth, distributor and partner management, and developing strategic sales initiatives to strengthen market presence.

What You'll Do

  • Develop and implement a regional sales strategy aligned with overall company objectives and drive market expansion in the Turkic Republics.
  • Identify new business opportunities, market trends, and potential customer segments; establish and maintain strong relationships with key distributors, resellers, and direct clients.
  • Manage, support, and expand distributor and dealer networks; conduct training programs and evaluate partner performance; negotiate contracts and pricing; ensure compliance with policies and local regulations.
  • Set and achieve regional sales targets in collaboration with the global sales team; monitor metrics and adjust tactics; optimize pricing, profitability, and margin control.
  • Build and maintain strong relationships with key clients; address needs, resolve issues, and lead negotiations with major accounts.
  • Collaborate cross-functionally with marketing, product, and supply chain teams; provide regional product demand insights and support campaigns; maintain detailed sales records and reports.

What We're Looking For

  • Education & Experience: Bachelor’s degree in Business, Marketing, International Trade, or related field; MBA preferred; 5+ years in sales management (B2B, industrial equipment, or FMCG) with international markets; proven experience managing regional sales, distributors, and key accounts.
  • Technical & Industry Knowledge: Strong understanding of Turkic Republics’ business environments; experience in export sales, trade regulations, and multi-country operations; knowledge of CRM tools, ERP systems, and sales analytics.
  • Soft Skills: Excellent negotiation, leadership, and communication; strong problem-solving and decision-making abilities; ability to work in a multicultural environment and adapt to different business cultures.
  • Language Requirements: Fluency in English and Turkish; Russian or another Turkic language is a plus.
  • Travel Requirements: Willingness to travel extensively across the Turkic Republics (up to 50% of the time).

Nice to Have

  • MBA preferred.

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